04.26.2013
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Simple Kids Sun Sensitive Protecting Suncare Lotion SPF 50 (Discontinued)
Rating
150 ml for $13.07
Category:Skin Care > Sensitive Skin Products > Sun Products > SPF 50 and Higher Sunscreen
Last Updated:04.26.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

This sunscreen doesn’t list active ingredients, but that’s permissible because sunscreens are not regulated as over-the-counter drugs in Europe, where Simple is based. The blend of sunscreens includes avobenzone (listed by its chemical name butyl methoxydibenzoylmethane) and titanium dioxide, both for UVA protection, which is good. For unknown reasons, the ingredient list is not presented in descending order of amount or even in alphabetical order. That makes it tricky to review, but the base formula appears to be an OK option for normal to dry skin. The problem is that Simple is marketing this product for children and those with sensitive skin. The sunscreen agents absolutely have the potential to be problematic for sensitive skin, while also being unsuitable for small children (pure titanium dioxide and/or zinc oxide are preferred). This would be best for adults who need a high-SPF sunscreen for long days outdoors (being sure to reapply as needed to maintain protection), but keep it away from the eye area because it will burn if you sweat and it gets in the eye.

Claims

Our Simple Kids Protecting Suncare Lotion SPF 50 is a special blend of active ingredients and sunflower goodness to naturally protect against sun damage and help prevent sun induced allergies. Perfect for young sun sensitive skin.

Ingredients

BHT, Ethylparaben, Butylparaben, Citric Acid, Sodium Hydroxide, Propylene Glycol, Pantolactone, Ethylhexyl Methoxycinnamate, Helianthus Annuus Seed Extract, 2-Bromo-2-Nitropropane-1,3-Diol, Propylparaben, Decyl Glucoside, Disodium EDTA, Methylparaben, Xanthan Gum, Silica, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Panthenol, Phenoxyethanol, Diethylhexyl Butamido Triazone, Titanium Dioxide, Pvp/Eicosene Copolymer, Potassium Cetyl Phosphate, Bis-Ethylhexyloxphenol Methoxyphenyl Triazine, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Octocrylene, Water

Brand Overview

Simple At-A-Glance

Strengths: Inexpensive; Simple provides complete product ingredient lists on its Web site; good makeup removers; a few cleansers for sensitive skin; all of the sunscreens provide sufficient UVA protection.

Weaknesses: Poor selection of products for oily, acne-prone skin; no options for those with discolorations; several products that claim to be great for sensitive skin but contain ingredients that will make sensitive skin worse; mostly unexciting, dated moisturizers, especially those in the Regeneration or Repair lines.

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit www.simple.co.uk.

Note: All prices are given in United States currency.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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