Simple At-A-Glance

Strengths: Inexpensive; Simple provides complete product ingredient lists on its Web site; good makeup removers; a few cleansers for sensitive skin; all of the sunscreens provide sufficient UVA protection.

Weaknesses: Poor selection of products for oily, acne-prone skin; no options for those with discolorations; several products that claim to be great for sensitive skin but contain ingredients that will make sensitive skin worse; mostly unexciting, dated moisturizers, especially those in the Regeneration or Repair lines.

Simple is a United Kingdom–based skin-care line whose self-described claim to fame is that they're the "pre-eminent brand of skincare and toiletries products developed especially for sensitive skin." They also claim to be the United Kingdom's No. 1 skin care-brand, as measured by units sold, and given the line's wide distribution and low price point, the sales figures are probably accurate. But, although their sales claim may be accurate, Simple's claims about their products being good for sensitive skin are spurious at best because too many of the ingredients are completely inappropriate for sensitive skin.

Simple skin care states the following: “Our philosophy is: Simple says - never use perfumes, dyes or harsh irritants that can upset your skin. Simple says - settle for only the purest possible ingredients.  Simple says - trust the natural goodness in all of our products especially for sensitive skin.” Although that's a good philosophy, most Simple products don’t live up to their lofty goals. There are fragrant ingredients in many of their products, they use potentially irritating preservatives in some of their products, their sun protection products use synthetic sunscreen ingredients which aren’t the best for sensitive skin, and many of their ingredients are not natural (we know their claim of natural goodness doesn’t say outright that they only use natural ingredients but many consumers will think that’s what's being implied)

Unfortunately, there are no standards in Europe or anywhere else that regulate which cosmetic products can be deemed suitable for sensitive skin and which cannot. Therefore, any company can make that claim for its products, regardless of what the products contain. It's not all bad news though, as several of Simple's products are fragrance-free, which is a key starting point for all skin types, especially sensitive skin.

As mentioned above, the price point for Simple is low; in fact, it is one of the least expensive cosmetic brands you’ll find in the United Kingdom (and a small assortment of their products are sold in the U.S., too). We are all for consumers getting more for their money, but in most cases with Simple you're being shortchanged, and that’s not the way to save money. Most of their products are either very basic or the frills and good ingredients are but a dusting in an otherwise ordinary formula. There are few outstanding products in this line, which is similar throughout the industry.

The anti-aging products are a great example of Simple's combination of low prices and lofty claims, with nary an ingredient on the list capable of delivering any benefit over and above a Band-Aid®. Even the most state-of-the-art moisturizers and anti-aging products won't bring about a significant reduction in wrinkles or other signs of aging, but using well-formulated products (and they don't have to be expensive) helps a great deal. Overall the folks behind Simple took their name too literally.

For more information about Simple, call 0121-712-6523 or visit

Note: All prices are given in United States currency.

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+ Rating Product Brand Category Price Size
Average Deep Cleansing Face Mask Simple Oil-Absorbent Masks  $2.79 15.00 ml
Good Radiance Brightening Facial Wash Simple Face/Body Cleansers  $3.50 4.20 fl. oz.
Good Kind to Skin Vital Vitamin Foaming Cleanser Simple Face/Body Cleansers  $3.50 5.00 fl. oz.
Poor Radiance Brightening Eye Make-Up Remover Pads Simple Eye Makeup Removers  $3.99 30.00 pads
Average Kind to Skin Purifying Cleansing Lotion Simple Cleansers/Soaps  $4.36 75.00 ml
Poor Simple for Men Hydrating Daily Moisturiser Simple Face/Eye Moisturizer  $4.49 1.70 fl. oz.
Poor Simple for Men Hydrating Face Wash Simple After Shaves  $4.50 6.00 fl. oz.
Poor Clear Skin Oil Balancing Cleansing Wipes Simple Cleansers/Soaps  $4.79 25.00 wipes
Poor Simple for Men Shave Gel Simple Shaving Creams/Lotions/Gels  $4.99 6.70 fl. oz.
Best Kind to Eyes Eye Make-Up Corrector Pen Simple Eye Makeup Removers  $4.99 0.06 fl. oz.
Good Kind to Skin Sun-Kissed Moisture Cream Simple Moisturizer without Sunscreen  $4.99 3.40 fl. oz.
Average Kind to Eyes Soothing Eye Balm Simple Eye Moisturizers  $5.49 0.50 fl. oz.
Average Kind to Eyes Eye Make-up Remover Pads Simple Eye Makeup Removers  $5.69 30.00 pads
Poor Kind to Skin Oil Balancing Cleansing Wipes Simple Cleansing Cloths  $5.69 25.00 wipes
Average Kind to Eyes Nourishing Eye Make-up Remover Cream Simple Eye Makeup Removers  $5.70 100.00 ml
Good Kind to Skin Facial Exfoliating Wipes Simple Cleansing Cloths  $5.99 25.00 wipes
Average Kind to Skin Cleansing Facial Wipes Simple Cleansing Cloths  $5.99 25.00 wipes
Poor Kind to Skin Moisture Boost Hydro Mist Simple Toners  $5.99 1.70 fl. oz.
Average Kind to Skin Moisture Boost Hydro Cream Simple Moisturizer without Sunscreen  $5.99 1.70 fl. oz.
Average Radiance Brightening Cleansing Wipes Simple Cleansers/Soaps  $6.29 25.00 wipes
Average Radiance Brightening Moisturiser SPF 10 Simple Moisturizer with Sunscreen  $6.39 50.00 ml
Average Revitalising Exfoliating Wipes (Discontinued) Simple Cleansing Cloths  $6.39 25.00 wipes
Average Regeneration Age Resisting Vitamin E Serum Pads (Discontinued) Simple Moisturizer without Sunscreen  $6.39 16.00 pads
Average Clear Skin Oil Balancing Facial Scrub Simple Face/Body Scrubs  $6.40 2.50 fl. oz.
Average Kind to Skin Hydrating Light Moisturiser Simple Moisturizer without Sunscreen  $6.52 200.00 ml
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