There's been a longstanding debate about whether or not the convenience of automatic twist-up eyeliner is worth sacrificing the needle-sharp precision of a standard pencil liner that requires sharpening. Smashbox has resolved this issue in the best possible way: The cap of this liner reshapes the tip every time you twist it off.
The formulation of this eyeliner is just as good as the mechanics! The texture is creamy and easy to apply for bold, wears-all-day color. Watery eyes?—No problem, as this liner is reliably waterproof! It also comes in a wide selection of shades, including the standard black, brown, and charcoal but also extending to purple, green, blue, and others for added variety. Well done, Smashbox!
- Self-sharpens as claimed.
- Bold, wears-all-day color
- Reliably waterproof.
- Wide variety of shades.
Perhaps one of the most interesting things about Smashbox is that its name refers to the early, accordion-style cameras and that Smashbox is first and foremost a Hollywood-based photography studio. The company's creators, Dean and Davis Factor, have their heritage in makeup—their great-grandfather was the legendary makeup artist Max Factor. However, this seems to be a case where the proverbial apple didn't fall all that close to the tree. It is apparent that Dean and Davis are better at their respective careers as CEO and photographer, respectively, than at creating a cosmetics line. The makeup, which debuted in 1996, began as a collection of trendy and fashion-forward colors coupled with a pleasingly neutral palette of foundations, concealers, and powders. Nowadays, many of the colors are too sheer to register on medium to dark skin tones, shiny products abound, and several of the complexion-enhancing products just don't look as natural on skin as they should. In fact, the foundations and concealers could use some updating; they haven't kept pace with what other makeup artistry lines are launching, and don't demonstrate much longevity under normal conditions, as in day-to-day casual makeup.
Realizing that celebrities sell products better than the product claims themselves, Smashbox steadily capitalizes on its ties to Hollywood and often mentions several famous faces who wear their products. Their counter brochures follow suit, tempting women to sit down with a Smashbox artist to get the star treatment. It's easy to get caught up in the hype, but as a comprehensive line Smashbox doesn't have what it takes to create A-list glamour, at least not if you're looking for cutting-edge textures and finishes.
For more information about Smashbox, now owned by Estee Lauder, call (888) 763-1361 or visit www.smashbox.com.