02.08.2013
1
5
Brow Tech To Go
Rating
$26
Last Updated:02.08.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Brow Tech To Go comes with a creamy, waxy brow pencil on one end and a brush-on clear brow gel on the other. The brush is useful for sweeping hairs into place, and the gel helps them stay put with a soft, flexible hold.

The automatic pencil’s tip is wider than some may prefer, which makes it difficult to draw thin strokes to fill in hair. We also noticed that it was prone to crumbling, so application can get a bit messy and waste product.

Color-wise, the two shades (Taupe and Brunette) are natural-looking and last all day, but all things considered, this brow enhancer has too many flaws to be worth your time and money.

Pros:
  • Color lasts all day.
  • Natural-looking shades.
  • Brow gel brush offers soft, flexible hold and sweeps hairs into place.
  • Automatic pencil, so no sharpening is required.
Cons:
  • Pencil’s wide tip makes it difficult to achieve thin strokes to fill in brows.
  • Prone to crumbling, so application can be messy and waste product.
Claims
Ingredients
Brand Overview

Smashbox At-A-Glance

Strengths: A unique Anti-Shine product that is a must-try if you have very oily skin; mostly excellent foundations with a neutral range of shades; improved powder eyeshadows and lip color products; well-constructed makeup brushes.

Weaknesses: A few products that are better in concept than execution.

Perhaps one of the most interesting things about Smashbox is that its name refers to the early, accordion-style cameras and that Smashbox is first and foremost a Hollywood-based photography studio. The company's creators, Dean and Davis Factor, have their heritage in makeup—their great-grandfather was the legendary makeup artist Max Factor. The makeup, which debuted in 1996, began as a collection of trendy and fashion-forward colors coupled with a pleasingly neutral palette of foundations, concealers, and powders. Nowadays, there are exceptional options to choose from, but also some color products that fall short due to too sheer formulas or other issues noted in their respective reviews.

Where Smashbox has lived up to their Hollywood makeup pedigree is with a few standout formulas, including impressive lip products as well as excellent foundations, BB and CC cream options. Of course, the brand is also well-known for their range of makeup primers—whether that’s a necessary step is up for debate—but nevertheless they do offer a few products in this category that are worth considering.

For more information about Smashbox, now owned by Estee Lauder, call (888) 763-1361 or visit www.smashbox.com.

About the Experts

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The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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03.27.2013
Recommend!

I'm surprised by the "average" rating of this product. I would definitely recommend it. It was very easy to use, the color was great on my blond brows (taupe), and it stayed on my brows all day! I had no problems with breaking or crumbling. I've also used a drugstore brand and Smashbox's Brow Tech To Go was a greater value because although it cost more, it lasted six times as long.

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Reviewed by
Stacy S.
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