Brow Tech To Go

by Smashbox  
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Makeup > Eyebrow Fillers & Shapers > Brow Pencil
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Brow Tech To Go comes with a creamy, waxy brow pencil on one end and a brush-on clear brow gel on the other. The brush is useful for sweeping hairs into place, and the gel helps them stay put with a soft, flexible hold.

The automatic pencil’s tip is wider than some may prefer, which makes it difficult to draw thin strokes to fill in hair. We also noticed that it was prone to crumbling, so application can get a bit messy and waste product.

Color-wise, the two shades (Taupe and Brunette) are natural-looking and last all day, but all things considered, this brow enhancer has too many flaws to be worth your time and money.

  • Color lasts all day.
  • Natural-looking shades.
  • Brow gel brush offers soft, flexible hold and sweeps hairs into place.
  • Automatic pencil, so no sharpening is required.
  • Pencil’s wide tip makes it difficult to achieve thin strokes to fill in brows.
  • Prone to crumbling, so application can be messy and waste product.

Perhaps one of the most interesting things about Smashbox is that its name refers to the early, accordion-style cameras and that Smashbox is first and foremost a Hollywood-based photography studio. The company's creators, Dean and Davis Factor, have their heritage in makeup—their great-grandfather was the legendary makeup artist Max Factor. However, this seems to be a case where the proverbial apple didn't fall all that close to the tree. It is apparent that Dean and Davis are better at their respective careers as CEO and photographer, respectively, than at creating a cosmetics line. The makeup, which debuted in 1996, began as a collection of trendy and fashion-forward colors coupled with a pleasingly neutral palette of foundations, concealers, and powders. Nowadays, many of the colors are too sheer to register on medium to dark skin tones, shiny products abound, and several of the complexion-enhancing products just don't look as natural on skin as they should. In fact, the foundations and concealers could use some updating; they haven't kept pace with what other makeup artistry lines are launching, and don't demonstrate much longevity under normal conditions, as in day-to-day casual makeup.

Realizing that celebrities sell products better than the product claims themselves, Smashbox steadily capitalizes on its ties to Hollywood and often mentions several famous faces who wear their products. Their counter brochures follow suit, tempting women to sit down with a Smashbox artist to get the star treatment. It's easy to get caught up in the hype, but as a comprehensive line Smashbox doesn't have what it takes to create A-list glamour, at least not if you're looking for cutting-edge textures and finishes.

For more information about Smashbox, now owned by Estee Lauder, call (888) 763-1361 or visit

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Stacy S.
    Reviewed on Wednesday, March 27, 2013
    • Results
      3 / 4
    • Value
      4 / 4
    • Recommend
      3 / 4
    • I'm surprised by the "average" rating of this product. I would definitely recommend it. It was very easy to use, the color was great on my blond brows (taupe), and it stayed on my brows all day! I had no problems with breaking or crumbling. I've also used a drugstore brand and Smashbox's Brow Tech To Go was a greater value because although it cost more, it lasted six times as long.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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