Tested on animals:No
Smashbox's Photo Angle Pure Pigment Gel Liner marries the consistency of a gel-cream eyeliner with the convenience of a twist-up, pen-style applicator. Its angled, flexible tip is intended to make the eye-lining process smoother and easier while offering the versatility of creating a thick or thin line—no brush needed. So does it deliver? That depends on your expectations. There's a bit of a learning curve, and some will still find their normal gel/cream eyeliner preferable to this; nevertheless, it offers an interesting method of eye-lining with its own pros and cons.
To apply Photo Angle Pure Pigment Gel Liner, you twist the bottom of the applicator to dispense the cream-gel. The flexibility of the rubber tip facilitates smooth coverage (no dragging or skipping), and the slanted, "angled design" is particularly helpful for creating a winged/cat-eye look.
The fragrance-free formula takes a minute to set, but once it does, you're left with waterproof, transfer-resistant color (to take it off, we recommend using an oil-based makeup remover for best results). Unfortunately, though this is waterproof, it isn't flake proof—we experienced a bit of flaking during wear, especially on the days we applied a heavier application.
The applicator takes some getting used to, particularly when trying to figure out how much product to dispense when creating an ultra-thin line, but once you get the hang of it, it's fairly easy to control and comes with the added convenience of not needing a separate brush to apply.
Interestingly, the shade range is a bit of hit or miss. While were checking this product out, a salesperson at Sephora tipped us off that the blue shade (Sapphire) doesn't go on as smoothly as the rest, and indeed we did experience the color skipping when we tested that shade. Apparently, the Smashbox rep had informed this particular Sephora team about the problem and admitted that because the ads featured the bright blue shade they didn't want to nix it from their inventory. Our advice? Just don't pick that one, as you likely won't get the application you were hoping for.
As for the other shades, the Jet Black, Smoke (grey), Lilac, and Cocoa (brown) offer rich, matte-finish pigmentation. The Plum shade has a metallic hint to it.
All in all, we suspect this will be a love it or hate it type of product, dependent on whether or not you find the applicator more difficult to use than your current eye-lining method. Other than the occasional flaking and problematic Sapphire shade, Photo Angle Pure Pigment Gel Liner performs well enough to earn our praise… just not quite our top rating.
- Convenient gel-cream eyeliner that doesn't require a separate brush.
- Flexible, rubber tip applicator produces smooth line of color.
- Angled design is particularly helpful for winged/cat-eye look.
- Richly pigmented shades.
- Waterproof and transfer-resistant as claimed.
- Can flake, particularly if layered on.
- The Sapphire shade doesn't go on as smoothly.
- This applicator takes some practice to master.