08.23.2013
2
28
Sonia Kashuk
Eye Shadow Eye Couture Palette
Rating
$19.99
Category:Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:08.23.2013
Jar Packaging:No
Tested on animals:No
Overview

This pressed powder eyeshadow palette is slightly larger (and about half as thin) as a standard deck of cards. You get 12 small squares of colors, all of which are well-coordinated and, in this particular palette, truly matte! From nude colors perfect for all-over use to a collection of warm taupe and brown shades for crease color and colors dark enough to use as powder eyeliner, this palette is quite versatile!

It missed our top rating because the texture, while very smooth and easy to blend, is also drier than usual. This lends a flatter, more drab appearance to each color, so unless you have wrinkled eyelids you'll likely want to add another shadow with a touch of shimmer! Still, applied with good eyeshadow brushes, the shadows in this palette go on easily, have a moderate color payoff that builds well, and the colors resist fading or creasing.

All in all, there's a lot to like here, and the price makes this palette a beauty bargain, especially for those who like creating a variety of eyeshadow designs.

Pros:
  • Sophisticated, neutral to brown shades that offer a true matte finish.
  • Smooth texture and application whose color payoff is easy to build.
  • Lasts without fading or creasing.
  • Palette is easy to store or travel with.
Cons:
  • Texture is drier than usual, resulting in the finish for each shade being more drab rather than dimensional.
Claims
Ingredients
Brand Overview

Sonia Kashuk At-A-Glance

Strengths: Affordable and widely available (though exclusive to Target stores); good makeup remover; the makeup is still the star attraction, with impressive options for foundation, powder, blush, lip color, eyeliner and especially makeup brushes.

Weaknesses: The concealers, eye pencil, and brow shapers are a letdown; the makeup palettes may seem convenient, but several of the included products perform poorly.

Perhaps best known for her years of work with supermodel Cindy Crawford, makeup artist Sonia Kashuk's well-chosen selection of makeup has been available exclusively at Target stores since the mid-1990s.

 Kashuk's brushes have been a strong point, and now that they've been redone they're better than ever, and still affordable. This is definitely a makeup collection worth visiting, and you'll find some premium options among Kashuk's powder foundation, regular powders, and blush. Several other products, from foundation to lipsticks, are also worthy of attention, though this is not a line that caters to darker skin tones. Ironically, it's the latest cosmetic products that met with the most critical reviews, largely due to poor execution or their gimmicky nature.

For more information about Sonia Kashuk, visit soniakashuk.com or www.target.com.

Note: Sonia Kashuk products are also available at select Bloomingdales locations in New York and California. The company also maintains freestanding stores in New York and New Jersey.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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03.18.2014
Final nice mattes at a great price

I have been looking for a good matte set that was in my budget. I was delighted to find this. Many of the colors are everyday pretty and it has enough pigment that it will last a very long time. I have not found that I need to had anything to the eye when I don't want to sparkle. A very natural look is so clean if done right. There are maybe two colors that I won't use. I did not find this set dry at all. Target usually carries this set. Love the price!

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Reviewed by
Mary
12.13.2013
Money saving palette

I was about to spend two times as much on another brand, when I saw this at Target. The couture pallete has 12 great shadows for any look you want and yes, all matte for $20! While the richly pigmented shadows that stay all day aren't creamy, I wouldn't call them dry at all. The effect on my eye is not muddy either, rather rich looking. No extra shimmer is needed. Beginners and experts will all appreciate the colors of the palette. Try Them!

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Reviewed by
KT L.
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