Primer Vitamin Serum

$18.89 - 0.5 fl. oz.
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Makeup > Sensitive Skin Products > Foundation Primer
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This fragrance-free foundation primer has a serum-like texture, but so do most primers that don’t mention “serum” in the name. And, for the most part, using a well-formulated serum rather than a primer is better for your skin because you’re getting the beneficial ingredients a serum contains along with the smoothing effect primers provide.

Primer Vitamin Serum isn’t recommended because it contains a potentially irritating amount of witch hazel distillate. As the most concentrated form of this plant, its alcohol content puts skin at risk for irritation—and if you have oily skin (and the texture of this product makes it best for that skin type), the witch hazel’s irritation can stimulate more oil production at the base of the pores (see More Info for further details).

Although this primer contains some beneficial ingredients, it isn’t worth considering over other options, whether labeled “primer” or “serum”—you don’t need both. This contains salicylic acid, but the product’s pH is not within range for this ingredient to function as an exfoliant.

  • Contains several beneficial ingredients, including antioxidants and skin-repairing agents.
  • Fragrance-free.
  • Contains a potentially irritating amount of witch hazel distillate.
  • The salicylic acid cannot function as an exfoliant because the product’s pH is not in the range required for it to work.

More Info:

Applying irritating ingredients to oily skin stimulates excess oil production at the base of the pores, so skin ends up being more oily and the pores become (or stay) enlarged. Treating oily skin gently with effective products designed to absorb excess oil, exfoliate inside the pore, and help normalize pore function is the best approach to see improvements (Sources: Clinical Dermatology, September-October 2004, pages 360–366; and Dermatology, January 2003, pages 17–23.)

Water, Cyclopentasiloxane, Hamamelis Virginiana (Witch Hazel) Distillate, Dimethicone Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Butylene Glycol, Cetearyl Alcohol, Dimethiconol, Dromiceius Oil, DEA-Cetyl Phosphate, Salicylic Acid, Betula Alba Bark Extract, PEG-40 Castor Oil, Polysorbate 60, Glycerin, Tocopheryl Acetate, Magnesium Ascorbyl Phosphate, Sodium Ascorbyl Phosphate, Chamomilla Recutita (Matricaria) Flower Extract, Chaenomeles Japonica Seed Extract, Panthenyl Ethyl Ether, Phenoxyethanol, Carbomer, Dimethicone, Punica Granatum Extract, Sodium Dehydroacetate, Sodium Hyaluronate, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7

Perhaps best known for her years of work with supermodel Cindy Crawford, makeup artist Sonia Kashuk's well-chosen selection of makeup has been available exclusively at Target stores since the mid-1990s.

 Kashuk's brushes have been a strong point, and now that they've been redone they're better than ever, and still affordable. This is definitely a makeup collection worth visiting, and you'll find some premium options among Kashuk's powder foundation, regular powders, and blush. Several other products, from foundation to lipsticks, are also worthy of attention, though this is not a line that caters to darker skin tones. Ironically, it's the latest cosmetic products that met with the most critical reviews, largely due to poor execution or their gimmicky nature.

For more information about Sonia Kashuk, visit or

Note: Sonia Kashuk products are also available at select Bloomingdales locations in New York and California. The company also maintains freestanding stores in New York and New Jersey.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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