Mineral Clay Firming Mask (Discontinued)
4.75 fl. oz. for $5.49
Category:Skin Care > Facial Masks > Oil-Absorbent Masks
Last Updated:02.22.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

Mineral Clay Firming Mask doesn’t firm skin in the least, so please don’t mistake the slightly tight feeling you get, the same you’ll get from most clay masks, as a sign that skin is firmer. This is a very standard clay mask for normal to oily skin. It contains some good anti-irritants, but isn’t any more “mineral” than most other clay masks; besides, most minerals don’t hold any special benefit for skin when applied topically.


Deep cleans while visibly firming and tightening. This award-winning mask, with kaolin clay, deep cleans while visibly firming and tightening the skin.


Water, Kaolin, Glycerin, Bentonite, Stearic Acid, Titanium Dioxide, Sambucus Nigra Flower Extract, Primula Veris Extract, Helianthus Annuus Extract (Sunflower), Chamomilla Recutita Flower Extract (Matricaria), Rosmarinus Officinalis Leaf Extract (Rosemary), Chlorella Vulgaris Extract, Ginkgo Biloba Leaf Extract, Lecithin, Caffeine, Dimethicone, Sorbitol, Propylene Glycol, Citric Acid, Sodium Laureth Sulfate, Phenoxyethanol, Methylparaben, Dmdm Hydantoin, Fragrance, Blue 1

Brand Overview

St. Ives At-A-Glance

Strengths: A couple of water-soluble cleansers, a gentle microdermabrasion alternative; some good, inexpensive body lotions; excellent hand cream.

Weaknesses: Overly abrasive scrubs; ineffective anti-acne products; dated moisturizer; overall, the facial-care products are substandard, even if they are inexpensive.

Two things set this line apart in the minds of consumers familiar with the brand: the Swiss angle and their apricot face scrubs. This notoriety didn't translate to thoughtfully formulated products, though. Instead, most of the scrubs are too abrasive, and the apricot is simply there as an extract, never mind that in a scrub it doesn't have any significant benefit for skin. The same can be said of the selection of supposedly Swiss-based herbs. Most of them have soothing properties, but it doesn't matter to skin if the ingredients came from Switzerland or South Dakota. If anything, the whole Swiss angle is getting a bit tired. You can bet that there are no scientists working high in the Swiss alps to formulate these products. St. Ives is a line with very little worth considering, so feel free to breeze right by as you shop for skin-care products at your local drugstore.

For more information about St. Ives, owned by Unilever, call (800) 333-0005 or visit www.stives.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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