Illuminating Liquid Foundation is a creamy, mineral oil–based makeup that’s very good for dry skin seeking light to medium coverage with a satin-smooth, shimmer finish. The shine is noticeable, and with a sheer powder dusted over it this can lend a radiant glow to the skin. All of the shades are soft and neutral whether skin is fair or dark (but not very dark).
Water, Mineral Oil, Butylene Glycol, Ethylhexyl Stearate, Ethylhexyl Palmitate, Propylene Glycol Stearate, Caprylic/Capric Triglyceride, Stearic Acid, Panthenol, Tocopherol, Ascorbyl Palmitate, Lecithin, Retinyl Palmitate, Magnesium Aluminum Silicate, Kaolin, Simethicone, Xanthan Gum, Caprylyl Glycol, Hexylene Glycol, TEA-Isostearate, TEA-Stearate, Cetyl Alcohol, Lanolin Alcohol, Polysorbate 20, Disodium EDTA, Phenoxyethanol May Contain:Titanium Dioxide, Mica, Iron Oxides
Makeup artist Jeanine Lobell has been at the helm of Stila since its inception in 1994, and her creations have an impressive history of blending innovation with eye-catching, fun packaging. Of course, this innovation is not without its price, and you will find some rather ordinary products where the packaging or dispensing method is the only thing that's exciting. Where Lobell struck gold is with her superlative collection of foundations. We’ve examined hundreds of makeup lines for this and previous editions of this book, and Stila has had and continues to maintain one of the best collections of truly neutral foundation colors. For anyone confused about what we mean by "neutral tones," you need look no further, though we are pleased that more mainstream lines (including L'Oreal, Revlon, Clinique, and even Cover Girl) are now creating wonderfully neutral foundation colors. Stila's foundations aren't inexpensive, but it's critical to get a foundation that's right for you, and that may mean splurging. Other stellar categories include concealers, blush, eyeshadows, brushes, and much better mascaras than in years past.
Once an independent brand with a first-to-market approach to clever cardboard packaging that was sleek, urban, and utilitarian at the same time, Stila's presence and product lineup and distribution expanded (with mostly favorable results) when it was acquired by Estee Lauder in 1999. It was a bit perplexing when Lauder announced in late 2005 that it would sell Stila to "optimize our portfolio of brands" and put more attention (read: financial resources) into their M.A.C. and Bobbi Brown brands (Source: The Rose Sheet, April 17, 2006, page 4). Ironically, of those three brands, Stila has the most compelling collection of products. M.A.C. and Bobbi Brown are no slouches, but Stila always had a slight edge, at least in the complexion-enhancing categories.
An affiliate of Sun Capital Partners (naming itself Stila Corporation) bought the brand from Lauder in spring 2006 and has been at the helm since. Lauder's no longer owning Stila led to the brand's hasty exit from department stores, a move that left many shoppers wondering what the heck happened (and, at least in the stores we visited, the sales associates were vague about the line's future). Luckily, Stila still has a home in Sephora stores worldwide, and is randomly distributed in select department stores. That's great news, because there is much to love about this line, and the most recent crop of products proves that Stila has every intention of remaining a competitive player in the compelling game that is the cosmetics industry.
For more information about Stila, call 866.784.5201 or visit www.stilacosmetics.com.