Stila claims that One Step Correct “instantly makes imperfections disappear” and “reduces fine lines, wrinkles, pores and pigmentation.” In reality, the formula is far too sheer to provide color correction or to camouflage even minor imperfections. All you have to do is test this at the store and you’ll see exactly what we mean. Once it sets, skin has a slight sheen (and, thankfully, no odd overtones of purple, peach, or mint green), but that’s it. What you’re hoping to hide is still glaringly obvious.
This product also is advertised as an anti-aging primer trademarked with Stila’s “Youth Revival Bio-Available Mineral Complex,” but a look at the ingredient list reveals that it is about as state-of-the-art as a typewriter. In terms of anti-aging, this contains some standard vitamins, but nothing that’s present in an appreciable amount—and the minerals are scant, not to mention that minerals have no special benefit for your skin. You’re left with a tacky, gel-like serum with little benefit beyond looking cool in the bottle. Why bother?
Water, Cyclopentasiloxane, Propylene Glycol, Octyldodecyl Neopentanoate, Butylene Glycol, Glycerin, PEG/PPG-18/18 Dimethicone, Dimethicone, Carbomer, Sodium Hydroxide, Phytantriol, Caprylyl Glycol, Phenoxyethanol, Disodium EDTA, Camellia Oleifera Leaf Extract, Aluminum Hydroxide, Stearic Acid, Boron Nitride, Palmitic Acid, Dextrin Palmitate, Sodium Dehydroacetate, Glyceryl Acrylate/Acrylic Acid Copolymer, Hexylene Glycol, Magnesium Ascorbyl Phosphate, Retinyl Palmitate, Tocopheryl Acetate, Tocopherol, Tetrahexyldecyl Ascorbate, Triethoxycaprylylsilane, Sodium Hyaluronate, Magnesium Chloride, Potassium Chloride, Sodium Chloride, Zinc Chloride, Lysine, Panax Ginseng Root Extract, Ginkgo Biloba Leaf Extract, Anthemis Nobilis Flower Extract, Camellia Oleifera Leaf Extract, Montmorillonite, Illite, Kaolin, Methylparaben, Propylparaben May contain: Titanium Dioxide, Zinc Oxide, Iron Oxides, Chromium Oxide Greens, Ultramarines
Makeup artist Jeanine Lobell has been at the helm of Stila since its inception in 1994, and her creations have an impressive history of blending innovation with eye-catching, fun packaging. Of course, this innovation is not without its price, and you will find some rather ordinary products where the packaging or dispensing method is the only thing that's exciting. Where Lobell struck gold is with her superlative collection of foundations. We’ve examined hundreds of makeup lines for this and previous editions of this book, and Stila has had and continues to maintain one of the best collections of truly neutral foundation colors. For anyone confused about what we mean by "neutral tones," you need look no further, though we are pleased that more mainstream lines (including L'Oreal, Revlon, Clinique, and even Cover Girl) are now creating wonderfully neutral foundation colors. Stila's foundations aren't inexpensive, but it's critical to get a foundation that's right for you, and that may mean splurging. Other stellar categories include concealers, blush, eyeshadows, brushes, and much better mascaras than in years past.
Once an independent brand with a first-to-market approach to clever cardboard packaging that was sleek, urban, and utilitarian at the same time, Stila's presence and product lineup and distribution expanded (with mostly favorable results) when it was acquired by Estee Lauder in 1999. It was a bit perplexing when Lauder announced in late 2005 that it would sell Stila to "optimize our portfolio of brands" and put more attention (read: financial resources) into their M.A.C. and Bobbi Brown brands (Source: The Rose Sheet, April 17, 2006, page 4). Ironically, of those three brands, Stila has the most compelling collection of products. M.A.C. and Bobbi Brown are no slouches, but Stila always had a slight edge, at least in the complexion-enhancing categories.
An affiliate of Sun Capital Partners (naming itself Stila Corporation) bought the brand from Lauder in spring 2006 and has been at the helm since. Lauder's no longer owning Stila led to the brand's hasty exit from department stores, a move that left many shoppers wondering what the heck happened (and, at least in the stores we visited, the sales associates were vague about the line's future). Luckily, Stila still has a home in Sephora stores worldwide, and is randomly distributed in select department stores. That's great news, because there is much to love about this line, and the most recent crop of products proves that Stila has every intention of remaining a competitive player in the compelling game that is the cosmetics industry.
For more information about Stila, call 866.784.5201 or visit www.stilacosmetics.com.