Sparkle Waterproof Liquid Eye Liner

by Stila  
Price:
$22 
Average Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Makeup > Eyeliners > Liquid/Gel/Cream/Cake
Last Updated:
9/4/2013
Jar Packaging:
No
Tested On Animals:
Yes

If you have the need for a glitter-infused liquid eyeliner that’s waterproof, this is an option to check out, though it’s not without some drawbacks. Chief among them is the unharmonious marriage of brush and liquid liner formula. We’re not sure if it’s the formula or the brush, but it’s impossible to get a single clean line with this product. You’re forced to layer or you end up with a line that looks streaky and uneven.

Along with a trickier application, the formula takes its time to set—more time than it should, which increases the risk of smearing as you wait for this to dry. Once set, it’s quite tenacious and, true to product name, waterproof. Note that the formula is also prone to flaking before it dries, especially if you blink a lot before it sets.

As for the finish, the color (when successive layers are applied) is rich and has a glittery, metallic sheen. The shades combine classics like black and brown with brighter, shock-value hues so which one you choose depends on the look you’re after. On balance, this liquid eyeliner has more cons than pros, and for the money should be much better than it is.

Makeup artist Jeanine Lobell has been at the helm of Stila since its inception in 1994, and her creations have an impressive history of blending innovation with eye-catching, fun packaging. Of course, this innovation is not without its price, and you will find some rather ordinary products where the packaging or dispensing method is the only thing that's exciting. Where Lobell struck gold is with her superlative collection of foundations. We’ve examined hundreds of makeup lines for this and previous editions of this book, and Stila has had and continues to maintain one of the best collections of truly neutral foundation colors. For anyone confused about what we mean by "neutral tones," you need look no further, though we are pleased that more mainstream lines (including L'Oreal, Revlon, Clinique, and even Cover Girl) are now creating wonderfully neutral foundation colors. Stila's foundations aren't inexpensive, but it's critical to get a foundation that's right for you, and that may mean splurging. Other stellar categories include concealers, blush, eyeshadows, brushes, and much better mascaras than in years past.

Once an independent brand with a first-to-market approach to clever cardboard packaging that was sleek, urban, and utilitarian at the same time, Stila's presence and product lineup and distribution expanded (with mostly favorable results) when it was acquired by Estee Lauder in 1999. It was a bit perplexing when Lauder announced in late 2005 that it would sell Stila to "optimize our portfolio of brands" and put more attention (read: financial resources) into their M.A.C. and Bobbi Brown brands (Source: The Rose Sheet, April 17, 2006, page 4). Ironically, of those three brands, Stila has the most compelling collection of products. M.A.C. and Bobbi Brown are no slouches, but Stila always had a slight edge, at least in the complexion-enhancing categories.

An affiliate of Sun Capital Partners (naming itself Stila Corporation) bought the brand from Lauder in spring 2006 and has been at the helm since. Lauder's no longer owning Stila led to the brand's hasty exit from department stores, a move that left many shoppers wondering what the heck happened (and, at least in the stores we visited, the sales associates were vague about the line's future). Luckily, Stila still has a home in Sephora stores worldwide, and is randomly distributed in select department stores. That's great news, because there is much to love about this line, and the most recent crop of products proves that Stila has every intention of remaining a competitive player in the compelling game that is the cosmetics industry.

For more information about Stila, call 866.784.5201 or visit www.stilacosmetics.com.

Member Comments

Write A Review»

No members have written a review yet. Be the first!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

PCWEB-WWW1 v1.0.0.348 10/31/2014 7:53:54 AM
Skip to Top of Page
FREE Shipping on Everything   |   FREE Antioxidant Retinol Serum on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.