Stay All Day Waterproof Brow Color

by Stila  
Price:
$21 
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Category:
Makeup > Eyebrow Fillers & Shapers > Brow Gels/Tints
Last Updated:
3/28/2014
Jar Packaging:
No
Tested On Animals:
Yes

This is an excellent liquid brow color whose formula is housed in a pen-like component outfitted with a built-in fine-tipped brush. The brush makes it easy to apply soft color between brow hairs for fuller, more defined brows.

The water-based formula sets quickly and once it does, it’s there to stay. It holds up through sweat and exposure to water, yet removes easily with a regular cleanser.

Two brunette shades are available, making this best for those with light to medium or medium-dark brown brows. For a less expensive but equally good alternative to this product, consider Paula’s Choice Browlistic Long-Wearing Precision Brow Color.

Pros:
  • Easy to use and long-wearing; won’t smudge, smear, or flake once set.
  • Precision brush tip works to fill in and define brows for greater definition.
  • Fragrance-free.
Cons:
  • Expensive (Paula’s Choice sells a similar product for half the price).

Makeup artist Jeanine Lobell has been at the helm of Stila since its inception in 1994, and her creations have an impressive history of blending innovation with eye-catching, fun packaging. Of course, this innovation is not without its price, and you will find some rather ordinary products where the packaging or dispensing method is the only thing that's exciting. Where Lobell struck gold is with her superlative collection of foundations. We’ve examined hundreds of makeup lines for this and previous editions of this book, and Stila has had and continues to maintain one of the best collections of truly neutral foundation colors. For anyone confused about what we mean by "neutral tones," you need look no further, though we are pleased that more mainstream lines (including L'Oreal, Revlon, Clinique, and even Cover Girl) are now creating wonderfully neutral foundation colors. Stila's foundations aren't inexpensive, but it's critical to get a foundation that's right for you, and that may mean splurging. Other stellar categories include concealers, blush, eyeshadows, brushes, and much better mascaras than in years past.

Once an independent brand with a first-to-market approach to clever cardboard packaging that was sleek, urban, and utilitarian at the same time, Stila's presence and product lineup and distribution expanded (with mostly favorable results) when it was acquired by Estee Lauder in 1999. It was a bit perplexing when Lauder announced in late 2005 that it would sell Stila to "optimize our portfolio of brands" and put more attention (read: financial resources) into their M.A.C. and Bobbi Brown brands (Source: The Rose Sheet, April 17, 2006, page 4). Ironically, of those three brands, Stila has the most compelling collection of products. M.A.C. and Bobbi Brown are no slouches, but Stila always had a slight edge, at least in the complexion-enhancing categories.

An affiliate of Sun Capital Partners (naming itself Stila Corporation) bought the brand from Lauder in spring 2006 and has been at the helm since. Lauder's no longer owning Stila led to the brand's hasty exit from department stores, a move that left many shoppers wondering what the heck happened (and, at least in the stores we visited, the sales associates were vague about the line's future). Luckily, Stila still has a home in Sephora stores worldwide, and is randomly distributed in select department stores. That's great news, because there is much to love about this line, and the most recent crop of products proves that Stila has every intention of remaining a competitive player in the compelling game that is the cosmetics industry.

For more information about Stila, call 866.784.5201 or visit www.stilacosmetics.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Nancy R
    Reviewed on Saturday, February 01, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    It Really Works
    • After years of tweezing, my brows are almost non-existent. Pencils I've tried smear during the day. Saw this "pen" on a YouTube beauty video. As always, checked Paula's review which gave it a "best" rating. I purchased the shade called "light." My complexion is fair and hair is light blonde. It's miraculous how it stays put all day. You can build on the color from llght to a darker blonde/brown. Haven't tried Paula's comparable product, but Stila's product is well-worth the money.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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