Stay All Day Waterproof Brow Color
Last Updated:03.30.2015
Jar Packaging:No
Tested on animals:Yes
Review Overview

This is an excellent liquid brow color whose formula is housed in a pen-like component outfitted with a built-in fine-tipped brush. The brush makes it easy to apply soft color between brow hairs for fuller, more defined brows.

The water-based formula sets quickly and once it does, it’s there to stay. It holds up through sweat and exposure to water, yet removes easily with a regular cleanser.

Two brunette shades are available, making this best for those with light to medium or medium-dark brown brows.

  • Easy to use and long-wearing; won’t smudge, smear, or flake once set.
  • Precision brush tip works to fill in and define brows for greater definition.
  • Fragrance-free.
  • Expensive.
Brand Overview

Stila At-A-Glance

Strengths: Inexpensive for a department-store/boutique line; the foundations are remarkable in most respects, especially shade selection and texture; bronzing powder with sunscreen; very good options for blush and eyeshadow; the Brow Polish and Lip Shine are standouts; several attractive, versatile shimmer products; great makeup brushes.

Weaknesses: Convertible Eye Color and Kajal Eye Liner have too many weaknesses; some problematic lip glosses; the lip pencils are average at best. Skin care that means well but contains fragrant irritants.

Makeup artist Jeanine Lobell has been at the helm of Stila since its inception in 1994, and her creations have an impressive history of blending innovation with eye-catching, fun packaging. Of course, this innovation is not without its price, and you will find some rather ordinary products where the packaging or dispensing method is the only thing that's exciting. Where Lobell struck gold is with her superlative collection of foundations. We’ve examined hundreds of makeup lines for this and previous editions of this book, and Stila has had and continues to maintain one of the best collections of truly neutral foundation colors. For anyone confused about what we mean by "neutral tones," you need look no further, though we are pleased that more mainstream lines (including L'Oreal, Revlon, Clinique, and even Cover Girl) are now creating wonderfully neutral foundation colors. Stila's foundations aren't inexpensive, but it's critical to get a foundation that's right for you, and that may mean splurging. Other stellar categories include concealers, blush, eyeshadows, brushes, and much better mascaras than in years past.

Once an independent brand with a first-to-market approach to clever cardboard packaging that was sleek, urban, and utilitarian at the same time, Stila's presence and product lineup and distribution expanded (with mostly favorable results) when it was acquired by Estee Lauder in 1999. It was a bit perplexing when Lauder announced in late 2005 that it would sell Stila to "optimize our portfolio of brands" and put more attention (read: financial resources) into their M.A.C. and Bobbi Brown brands (Source: The Rose Sheet, April 17, 2006, page 4). Ironically, of those three brands, Stila has the most compelling collection of products. M.A.C. and Bobbi Brown are no slouches, but Stila always had a slight edge, at least in the complexion-enhancing categories.

An affiliate of Sun Capital Partners (naming itself Stila Corporation) bought the brand from Lauder in spring 2006 and has been at the helm since. Lauder's no longer owning Stila led to the brand's hasty exit from department stores, a move that left many shoppers wondering what the heck happened (and, at least in the stores we visited, the sales associates were vague about the line's future). Luckily, Stila still has a home in Sephora stores worldwide, and is randomly distributed in select department stores. That's great news, because there is much to love about this line, and the most recent crop of products proves that Stila has every intention of remaining a competitive player in the compelling game that is the cosmetics industry.

For more information about Stila, call 866.784.5201 or visit www.stilacosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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best brow marker ever

This is the best brow marker I've ever used. It fills in the bare areas naturally and lasts all day.

Reviewed by
Jenny D.
Easy and Quick

Like the ease of application, and it stays ALL day and night until you remove. It isn't something you can draw individual hairs - it just fills in sparce areas making brows look fuller. GREAT TIP FOR STORAGE: If stored on its side, it will appear to be empty after a few days of use. I store mine upright with the tip facing DOWN. That keeps the ink down at the tip at all times. It lasts for months stored that way.

Reviewed by
It Really Works

After years of tweezing, my brows are almost non-existent. Pencils I've tried smear during the day. Saw this "pen" on a YouTube beauty video. As always, checked Paula's review which gave it a "best" rating. I purchased the shade called "light." My complexion is fair and hair is light blonde. It's miraculous how it stays put all day. You can build on the color from llght to a darker blonde/brown. Haven't tried Paula's comparable product, but Stila's product is well-worth the money.

Reviewed by
Nancy R
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585631-IIS3 v1.0.0.421 9/4/2015 6:22:18 PM