MultiplEYE Lash Enhancer

Price:
$65 
Average Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Skin Care > Specialty Products > Lash Growth/ Lash Conditioners
Last Updated:
8/14/2013
Jar Packaging:
No
Tested On Animals:
No

This product is essentially being sold as a non-prescription alternative to Latisse, the prescription-only product from Allergan that contains an active ingredient that really does make lashes longer, thicker, and darker. MultiplEYE Lash Enhancer from Tarte, on the other hand, doesn't contain anything that can help grow lashes—it's really that simple—which makes this product not worth your money or time. The company claims they're including a proprietary plant peptide to make lashes 152% longer (which would result in preposterously long lashes if it were true), but they're actually including one of the same peptides (myristoyl pentpeptide-17) that Jan Marini includes in her expensive Marini Lash product, which also doesn't work. The other ingredients in Tarte's product, such as soy protein and vitamin C, don't stand a chance of growing lashes either. There's no research proving any ingredient in this product works to grow lashes, so unless the company is using a drug ingredient and not identifying it, this isn't a product you can rely on for the kind of results that Latisse provides.

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!

Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?

We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.

Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.

We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.

Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.

For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. rose m.
    Reviewed on Monday, August 18, 2014
    • Value
      3 / 4
    • Recommend
      3 / 4
    • Results
      3 / 4
    longer, but not necessarily stronger
    • in general, i'm very skeptical of lash-growth treatments, so i was very surprised to see any effect at all from this after about 2 weeks. nonetheless, i was pleased to notice that my lashes did seem to be growing quicker and longer...more so than i have with other treatments excepting perhaps NeuLash (which was slower but ultimately about equivalent in length of growth). unfortunately my lashes did not grow thicker or more densely so ultimately i may still treat my lash loss issues with Latisse

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

PCWEB-WWW1 v1.0.0.344 10/24/2014 2:32:18 AM
Skip to Top of Page
FREE Shipping on Everything   |   FREE Antioxidant Retinol Serum on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.