This foundation used to get our highest rating, but in a turn for the worse, the reformulation went downhill. First of all, the anti-aging claims Tarte makes about ReCreate’s Wrinkle Rewind Technology are farfetched; this foundation won’t increase skin elasticity, firmness, or resiliency. The amount of peptide is practically non-existent, and no peptide is the sole solution for the multiple signs of aging skin. In fact, because ReCreate no longer contains broad-spectrum protection you’re leaving your skin vulnerable to the sun’s most damaging, aging rays (see More Info).
In terms of performance, ReCreate provides medium coverage but not all of the colors are workable- some are a bit on the orangey side. The finish errs a bit on the chalky side. All in all, this foundation went from a stud to a dud.<
ReCreate Anti-Aging Foundation with Wrinkle Rewind Technology SPF 15 does not include the ingredients needed to shield your skin from the sun’s entire range of damaging UVA rays, which is essential for anti-aging benefits. Any SPF-rated product should contain one or more of these UVA-protecting ingredients listed as “active”: avobenzone, titanium dioxide, zinc oxide, Mexoryl SX (ecamsule) or Tinosorb (Sources: Photochemical and Photobiological Sciences, December 2011, pages 81–90; Cosmetic Dermatology, Second Edition, Baumann, Leslie MD, McGraw Hill, 2009, pages 246–252; American Journal of Clinical Dermatology, Supplement, 2009, pages 19–24; The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007; and Photodermatology, Photoimmunology, and Photomedicine, October 2003, pages 242–253).
Active: Octinoxate (7.5%), Octisalate (4%), Oxybenzone (2%). Other: Water, Cyclopentasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, Butylene Glycol, Cyclohexasiloxane, Ozokerite, Silica, VP/Eicosene Copolymer, Disteardimonium Hectorite, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Hexyl Laurate, Bis-Vinyl Dimethicone/ Dimethicone Copolymer, Phenoxyethanol, Acrylates/ Polytrimethysiloxymethacrylate Copolymer, Beeswax, Potassium Sorbate, Glycereth-18 Ethylhexanoate, Boron Nitride, Polymethylsilsesquioxane, C18-21 Alkane, Polyisobutene, Ethoxydiglycol, Xanthan Gum, Barium Sulfate, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Caprylyl Glycol, 1,2-Hexanediol, Glycereth-18, Isododecane, Triethoxycaprylylsilane, Aluminum Dimyristate, Hydrolyzed Vegetable Protein, Propylene Carbonate, Allantoin, Disodium Stearoyl Glutamate, Trehalose, Glycerin, Hexylene Glycol, Gold, Peat Extract, Palmitoyl Hexapeptide-14, Sodium Benzoate, Sodium Hyaluronate. May Contain: Mica, Iron Oxides, Titanium Dioxide.
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!
Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?
We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.
Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.
We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.
Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.
For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.