Before we discuss the claims, let us state up front that this primer is as basic as it gets and is way overpriced. It’s an OK option for normal to dry skin, but your skin deserves better! As for the claims, the fact that this is silicone-free is true, but unless you’re among the almost nonexistent number of people whose skin cannot tolerate silicones, there’s no reason to avoid them in skin-care products. Silicones are not harmful or problematic ingredients in any way, shape, or form; in fact, they are some of the most elegant functional ingredients for skin anywhere in the world.
As for this primer being proven and natural, it is neither. The anti-aging claims are nonsense and it contains plenty of unnatural ingredients intermixed with recognizable natural ingredients such as sunflower and jojoba seed oils. This contains mica for a shiny finish, and also contains gold. You may think gold in skin care has the same value as gold in jewelry, but, in fact, gold is known to cause contact dermatitis and has no established benefit for your skin (Sources: Inflammation and Allergy Drug Targets, September 2008, pages 145–162; Dermatologic Therapy, volume 17, 2004, pages 321–327; and Cutis, May 2000, pages 323–326).
Please refer to our list of Best Foundation Primers and Best Serums for a wide selection of options that are preferred over this overhyped primer from Tarte. There is no research proving the peptide in this primer (present in the tiniest amount imaginable) has any effect on wrinkles.
Turn over a new leaf with the first ever silicone-free, natural, and clinically proven antiaging primer with Wrinkle Rewind™ technology. The first of its kind, ReCreate silicone-free primer is powered by Wrinkle Rewind technology; a proprietary complex that's clinically proven to immediately increase skin's moisture content by 53% within 15 minutes post-application, decrease appearance of wrinkles by 67%, and increase appearance of skin's firmness by 47%. This smooth primer refines skin texture without silicone, minimizes the appearance of fine lines and wrinkles, and reduces appearance of pore size so your makeup not only applies more evenly, it stays in place all day.
Water, Glycerin, Hydrogenated Polyisobutene, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Stearate, Phenoxyethanol, Ethylhexyl Palmitate, Helianthus Annuus (Sunflower) Seed Oil, Dicaprylyl Carbonate, Peat Extract, Tocopheryl Acetate, Silica, Cetyl Alcohol, Polysorbate 80, Sorbitan Stearate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Stearic Acid, Octyldodecanol, Squalane, Xanthan Gum, Ethoxydiglycol, Barium Sulfate, Aminomethyl Propanediol, Polysorbate 60, Disodium Edta, Gold, Potassium Sorbate, Hexylene Glycol, Caprylyl Glycol, Palmitoyl Hexapeptide-14, Mica
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!
Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?
We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.
Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.
We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.
Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.
For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.