emphasEYES Amazonian Clay Waterproof Liner
Category:Makeup > Eyeliners > Waterproof Eyeliner
Last Updated:03.25.2015
Jar Packaging:No
Tested on animals:No
Review Overview

This long-wearing gel eyeliner is sold with a full-size, dual-sided eyeliner brush. The brush works great and gives you the option of easily drawing a thick or thin line.

The eyeliner has a smooth, creamy texture that slides on easily and quickly sets to a slightly tacky finish. The tackiness doesn’t get in the way of this product’s ability to wear without smearing or fading, although the “micronized clay” from the Amazon River is mainly hype. Clay won’t have an effect on how well eyeliner lasts, although it can help absorb excess oil.

Among the shades, stick with Black, Brown, and Bronze for classic eye designs. The blue and green shades are more trend-driven and do little to shape or shade the eye, but depending on the look you’re after (and your profession) you may find them appealing.

  • Like most gel eyeliners, the formula wears beautifully and lasts all day.
  • Creamy formula is easy to apply and won’t smear once set.
  • Included dual-sided brush is a helpful, rather than throwaway, addition.
  • Rich colors don’t require multiple coats for a dramatic effect.
  • Expensive considering the average price for gel eyeliners is around $15.
  • The Amazonian clay angle is silly because, regardless of its source, clay doesn’t affect the positive traits gel eyeliners have.
Brand Overview

Tarte Cosmetics At-A-Glance

Strengths: Excellent foundation; great cheek stain and powder blush; superior pressed powder and eyelining pencils; good mascaras; unique, innovative, beautiful packaging; complete ingredient lists on the company's Web site.

Weaknesses: Expensive; some gimmicky products and claims; lacks matte eyeshadow options.

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!

Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?

We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.

Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.

We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.

Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.

For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.

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The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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Not good

It worked fine the first couple of times but then turned hard despite always tightening the jar shut so needless to say it was hard to get enough on the brush to work with. To the trash it went. The brush that comes with it is of good quality though.

Reviewed by
Elsa A
Tarte Liner

The first time I put on the liner it worked very well. After that, the texture was most definitely not creamy. It was difficult to get enough on the brush, and very difficult to get a pigmented thin line. I was tightening the jar; I even sat on it to warm it up, and it still remained clay like. Not for me.

Reviewed by
Tarte gel liner

I don't think this liner is overpriced as it comes with a full size, dual ended brush. To buy a brush of similar quality at sephora would likely cost at least $20. Other similarly priced brands sell gel liners for $16 -$20 so if you think about it you're getting a professional quality brush for under $10.

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585631-IIS3 v1.0.0.394 5/24/2015 2:30:12 PM