emphasEYES Inner Rim Brightener

Price:
$19 
Good Read Member Comments
Add To Faves»

Want to buy this product?

Category:
Makeup > Eyeliners > Eye Pencil
Last Updated:
8/14/2013
Jar Packaging:
No
Tested On Animals:
No

Lining the inner rim of the eye is a theatrical makeup technique that some makeup artists swear by. Their logic is that it disguises the natural pinkish coloration of this part of the eye by adding a fleshy peach tone that makes the eye appear larger.

Although this can work as claimed, it’s risky to apply a pencil so close to the eye itself. And almost without exception, the effect is short-lived. Within an hour or two, your eye’s natural secretions cause the liner to break down and you’re back where you started from.

If you’re curious to try this technique, this automatic, retractable pencil has a silky texture that glides easily, so it doesn’t pull or tug at the eye area. The nearly opaque finish has a slight sheen to add a bit of pizzazz to the eye area, but again, if you decide to try this, don’t expect long-lasting results.

Note: Despite Tarte’s natural angle, this eyeliner is composed almost entirely of synthetic ingredients. That’s not bad, it just makes Tarte’s marketing disingenuous.

Pros:
  • Helps disguise the pinkish coloration on the inner rim of the eye while softly brightening this area.
  • Very smooth application means you’re less likely to pull or tug at the eye area.
  • Doesn’t need sharpening and the pencil is retractable.
Cons:
  • Applying eyeliner so close to the eye itself presents a hygiene risk, especially if you share your eyeliner with others.
  • Applying eyeliner to the inner rim of the eye rarely lasts more than a few hours.

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!

Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?

We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.

Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.

We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.

Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.

For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.

Member Comments

Write A Review»

No members have written a review yet. Be the first!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585631-IIS3 v1.0.0.326
Skip to Top of Page
20% Off AHA & BHA Exfoliants | FREE Shipping on $50+

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.