emphasEYES Inner Rim Brightener
Last Updated:08.14.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Lining the inner rim of the eye is a theatrical makeup technique that some makeup artists swear by. Their logic is that it disguises the natural pinkish coloration of this part of the eye by adding a fleshy peach tone that makes the eye appear larger.

Although this can work as claimed, it’s risky to apply a pencil so close to the eye itself. And almost without exception, the effect is short-lived. Within an hour or two, your eye’s natural secretions cause the liner to break down and you’re back where you started from.

If you’re curious to try this technique, this automatic, retractable pencil has a silky texture that glides easily, so it doesn’t pull or tug at the eye area. The nearly opaque finish has a slight sheen to add a bit of pizzazz to the eye area, but again, if you decide to try this, don’t expect long-lasting results.

Note: Despite Tarte’s natural angle, this eyeliner is composed almost entirely of synthetic ingredients. That’s not bad, it just makes Tarte’s marketing disingenuous.

  • Helps disguise the pinkish coloration on the inner rim of the eye while softly brightening this area.
  • Very smooth application means you’re less likely to pull or tug at the eye area.
  • Doesn’t need sharpening and the pencil is retractable.
  • Applying eyeliner so close to the eye itself presents a hygiene risk, especially if you share your eyeliner with others.
  • Applying eyeliner to the inner rim of the eye rarely lasts more than a few hours.
Brand Overview

Tarte Cosmetics At-A-Glance

Strengths: Excellent foundations; great cheek stain and powder blushes; superior pressed powder and eyelining pencils; good mascaras; unique, innovative, beautiful packaging; complete ingredient lists on the company's Web site.

Weaknesses: Can be pricey.

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, out of a desire to create a cosmetics line that “would prove that glamour can be good for you.” This comes in the form of products that highlight naturally-derived ingredients in their marketing campaigns, and occasionally taking swipes at the concept of synthetics in makeup.

This is ironic, as Tarte uses more than a few beneficial synthetically derived ingredients in their formulas—silicones, synthetic fragrances, preservatives and on and on. However, we’ll forgive them that as what’s ultimately important is whether their products meet your needs, and to that we can say the brand excels in many areas at what they do.

However, a few products are a bit on the pricey side and there are a few iffy shades and textures to consider among their foundations—noted in their respective reviews. A few caveats aside, most of Tarte's foundations, blush options, eye pencils and an ever-expanding range of innovative products demonstrate that color is what they do best.

For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.

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Member Comments
Summary of Member Comments
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It's not perfect, but I love this!

I love lining my inner rim with a bright color, but had a hard time finding one with real impact until I discovered this product. Non-irritating and great color and effect! Downsize is that it's flaky, and the bright flakes can settle on your lower lash line. It's also expensive for such a one-note product. Still think it's great thanks to its ease of use!

Reviewed by
Christina M.
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