Amazonian Clay 12-Hour Blush

by Tarte Cosmetics  Amazonian Clay
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Makeup > Blushes > Powder Blush
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The hook with this pressed-powder blush is that it’s made with clay from the banks of the Amazon River. Supposedly, this clay is nutrient rich and the nutrients are said to help your skin, but they don’t. Not only is clay void of the kind of ingredients skin needs to look its best, but also the amount of it in this blush is minuscule at best.

Where this excels is with its beautifully silky, talc-based texture that meshes well with skin. The colors look bold and bright in their compacts, but go on easily, leaving a translucent, blushing-from-within look that’s very impressive.

Although pricey, you get lasting color (although 12 hours is stretching it; those with oily skin will find this doesn’t last quite that long) that enlivens cheeks, and—surprise—almost all of the shades have a matte finish! Blushing Bride has obvious shine, but that’s it. Dollface is great for fair skin, Exposed would work on light to tan skin tones, and Flush is a beautiful deep plum for women of color. If you’re up for a blush color that’s not the typical pink or rose, consider the coral-hued Tipsy for a change of pace.

  • Beautiful texture and smooth, even application.
  • Translucent, blushing-from-within colors, most of which have a matte finish.
  • Shade range has options for fair to dark skin tones.
  • Holds up quite well, although 12 hours is pushing it.
  • Expensive.
  • The Amazonian clay claims are meaningless. Clay can’t transfer anything to skin; all it does is absorb moisture and oil.

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!

Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?

We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.

Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.

We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.

Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.

For more information about Tarte Cosmetics call 855-968-2783 or visit

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. ERIN C.
    Reviewed on Monday, January 06, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    • This is truly the best blush I've ever used. A little goes a very long way as it's so intensely pigmented. I barely touch my brush to the pan to get the proper amount. I've very oily skin, yet it is still detectable (not full-application state) on my face at the end of a grueling 10 hour shift.

  2. DANA M.
    Reviewed on Tuesday, November 19, 2013
    • Recommend
      4 / 4
    • Value
      2 / 4
    • Results
      4 / 4
    My favorite powder blush
    • 26.00 for blush? Unfortunately I love this blush & it lasts longer on me than any other powder blush, which usually disappears within an hour. This one stayed on 4 hours before fading & I have fair combo skin. It might stay on you longer. I have the Blushing Bride a rose shade & Blissful a coral shade. Considering all the money I spent on crappy blushes it's actually more economic for me to purchase this. However if you want a blush that lasts 8 hrs consider Benetint or Posietint by Benefit.

  3. MB
    Reviewed on Thursday, February 14, 2013
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    Love this blush
    • I am on my third purchase of the Tipsy shade. I have fair skin and find that it gives me a natural looking glow and compliments my skin tone. It may seem a bit expensive but each compact lasts me months, as I do not have to use a lot of it to get the look I want. I recommended the brand to a friend, and while she uses a different shade (Dollface), she also loves it.

  4. MIRIAM L.
    Reviewed on Tuesday, February 12, 2013
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      3 / 4
    Gorgeous options
    • I'm really not a pink kind of girl, so imagine my surprise when I saw that Tarte's Amazonian Clay blush comes in a really gorgeous coral color called Tipsy. I have normal skin that tends toward dry in the winter and slightly oily in the summer and this blush stays put all day for me. Plus, I've gotten tons of compliments on the color, which is really perfect for my olive skin.

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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