Amazonian Clay 12-Hour Full Coverage Foundation SPF 15

by Tarte Cosmetics  Amazonian Clay
Price:
$38 
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Category:
Makeup > Foundations With Sunscreen > Cream Foundation w/ Suncreen
Last Updated:
11/26/2014
Jar Packaging:
No
Tested On Animals:
No

This fragrance-free foundation promises full coverage, sun protection, and a weightless texture—and it essentially delivers on all three. Dispensed from its squeeze tube, this has an initially thick, almost toothpaste-like texture that belies how silky and light it feels as it’s blended. It melds convincingly with skin, providing medium to full coverage and a soft-focus, powdery finish best for normal to oily skin. This foundation’s finish is the kind that will magnify the slightest hint of dry skin, so be sure skin is sufficiently prepped before applying. Also, take care to apply this lightly around the eyes if you have wrinkles, because this foundation, like many others, will magnify these signs of aging.

Sun protection is provided by gentle mineral actives titanium dioxide and zinc oxide, making this a good choice for sensitive skin, too.

As for the cons, this has a tendency to ball up slightly as you blend. It’s not a deal-breaker because this effect goes away with further blending—but consider whether you want to take as much time to blend as this foundation demands. Also consider whether you really need this much coverage. Flaws are hidden but no question this looks like makeup, not natural skin.

In terms of longevity, this goes the distance—maybe not for 12 hours as claimed but most with oily skin will find this delivers several hours of wear without breaking up, fading, or looking spotty. The shades present some beautiful, soft colors for fair to medium skin tones. The best among them are Fair, Ivory (both excellent for very light skin tones), Light, Tan, and Tan Deep. Light Medium is slightly peach while Medium has a yellow tinge that requires careful inspection in daylight to ensure it matches well. The darkest shade (Deep) is slightly orange but workable.

Note: This foundation’s rating is due to its overall performance rather than its SPF rating. Due to concerns about people not applying sunscreen liberally enough to get the amount of SPF protection stated on the label, it is often recommended to look for SPFs with ratings higher than 15. If you plan to use foundation as your sole source of facial sun protection, consider using one rated SPF 20 or greater. If the foundation with sunscreen you choose is rated less than an SPF 20, we strongly advise applying it over a daytime moisturizer rated SPF 15 or greater and following it with a pressed powder rated SPF 15 or greater. That way, you’re ensuring sufficient broad-spectrum protection which is essential for having and maintaining healthy, younger-looking skin at any age.

Water, Cyclopentasiloxane, Octyldodecyl Neopentanoate Butylene Glycol, Polyglyceryl-4 Isostearate, Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone, Mica, Dimethicone, Silica, Phenoxyethanol, Cetyl PEG/PPG-10/1 Dimethicone, Stearic Acid, Aluminum Hydroxide, Sodium Dehydroacetate, Caprylyl Glycol, Phytantriol, Hexyl Laurate, Triethoxycaprylylsilane, Sodium Chloride, Hexylene Glycol, Lysine, Tocopherol, Tetrahexyldecyl Ascorbate, Nylon-12 Fluorescent Brightener 230 Salt, Polyvinyl Alcohol Crosspolymer, Kaolin, Magnesium Chloride, Potassium Chloride, Zinc Chloride, Sodium Hyaluronate, Potassium Sorbate, Iron Oxides.

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!

Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?

We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.

Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.

We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.

Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.

For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Lauren
    Reviewed on Saturday, November 01, 2014
    • Recommend
      1 / 4
    • Value
      1 / 4
    • Results
      2 / 4
    Not worth your money
    • I had high hopes for this foundation but it kept letting me down every time I would give it a second, third, and a fourth chance. It looks promising at first when it goes on. It was really thick. Don't think you need a thicker foundation for full coverage. In just a few hours my makeup separated like crazy. It was patches everywhere!!! I tried different primers, setting powders, and even just leaving it by itself. Nothing seemed to work. Definitely not worth $38.

  2. Tlo
    Reviewed on Sunday, June 08, 2014
    • Recommend
      1 / 4
    • Value
      2 / 4
    • Results
      2 / 4
    Disappointed
    • The texture was good and it feels really good on my skin but it definitely does not wear for 12 hours. After several hours and perspiration, this foundation becomes cakey pores becomes very noticeable. For the price, it's not worth it.

  3. Dawn L.
    Reviewed on Friday, May 16, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      3 / 4
    My favorite ever
    • This foundation has become my daily staple. It lasts all day on my combination skin and looks great. I don't find that it balls up on application and it might be because I use over Paula's choice hydro light moisturizer. Doesn't break my out, I don't have to use much and great size (1.7 oz vs. 1). Nice matte but natural matte finish. Great product and will be crushed if it is discontinued!

  4. Wahoonito Z.
    Reviewed on Saturday, April 12, 2014
    • Recommend
      2 / 4
    • Value
      2 / 4
    • Results
      3 / 4
    Tends to ball up
    • I like the foundation for the reason it's extremely hard for fair skin to find a shade. Fair sand is the exact same shade as my pale yellow skin. However, as PC review points out, this does tend to ball up. For me, it tends to ball up near jaw line and chin area. So I only use it in the lighter part of my face (cheek, nose and forehead). Using with some primer, it tends to ball up even more(for me it's smashbox blemish primer). Be aware of it. And it is no way 12hr lasting.

  5. Jill G
    Reviewed on Friday, April 04, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      3 / 4
    Great foundation for combination/oily skin
    • I can't recall when I've been this excited about a foundation. I live in a warm, humid climate, and this one wears all day for me without touch up. Medium Honey is the perfect color for my skin, a classic beige. You only need a pea-sized amount for your whole face. Any more will look and feel heavy. I dot a bit on each cheek, forehead, chin and blend with a brush. Covers capillaries and other imperfections nicely. Worth the money, as one tube lasts me nearly 6 months.

  6. Cheryl
    Reviewed on Friday, February 07, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    This is foundation is truly the best
    • I have lots of different skin issues, acne scarring to cover up, my skin tone is difficult to match. This is by far the best foundation and the key is I get compliments on my skin which is the best thing EVER! It is a little heavy but here is how I apply I mix a small amount of foundation, moisturizer, and primer and make a little cocktail, rub on my face gently with fingers (as Paula mentioned definitely avoid the eye area) and then I buff with my Cargo magic brush. it stays put all day!

  7. Amelia
    Reviewed on Sunday, January 12, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      3 / 4
    Great for my Difficult Skin
    • This is the first foundation that I can truly say I'm happy with. I have dry skin sensitive skin that is very prone to breakouts. I find this foundation to be very moisturizing but it has a nice matte finish to it, which is great. It provides pretty thick coverage but it doesn't feel heavy on the face. More amazingly, when I do breakout, this is very very comfortable to wear over blemishes and pimples. It does not aggravate them at all! If only it were 30+ SPF and less expensive.

  8. MELANIE B.
    Reviewed on Saturday, October 05, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    An HG (holy grail) find for combination skin!
    • My new favorite for combination skin! It does last 12 hrs, as long as you blot and re-powder occasionally (about 1x every 3-4 hrs on my T-zone). It doesn't aggravate my sensitive skin in the least. I apply it using my fingers, over Paula's SPF 25 + a foundation primer. Other foundations I liked, but which this has now replaced, include: Chanel mat lumiere, NARS sheer matte, Paula's anti-aging, Laura Mercier silk crème & Jane Iredale glow time. They didn't last as long or required more blotting.

  9. LaurieS
    Reviewed on Monday, September 09, 2013
    • Value
      3 / 4
    • Results
      3 / 4
    • Recommend
      3 / 4
    Too heavy for me.
    • This foundation made me look so much older and "done" than my light weight mineral foundation. I'm 43 and it magnified every little imperfection on my face. My skin is oily and the fair was slightly too light, the coverage was too heavy even when applied with the brush and a very light hand. I gave it to my daughter who is 15 and likes to experiment with foundation. It matches her perfectly and she loves it. I wouldn't recommend this to anyone over 35, especially if you prefer a natural look.

  10. Anonymous
    Reviewed on Saturday, June 15, 2013
    • Results
      4 / 4
    • Value
      3 / 4
    • Recommend
      4 / 4
    LOVE IT!!!
    • I have combination, mature skin and absolutely love this!! Use Tarte's fabulous BRUSH to apply to get a flawless almost airbrushed look. it's definitley buildable coverage, but a little goes a long way!!

  11. Anonymous
    Reviewed on Friday, June 07, 2013
    • Results
      4 / 4
    • Value
      3 / 4
    • Recommend
      4 / 4
    Awesome foundation!
    • This foundation is great for oily skin! (I still blot once a day but it makes your skin look amazing!) They encourage you to buy the dense brush which you are supposed to apply the foundation with but I use my fingers. I get very good coverage using just a little dollop. This foundation sets perfectly and both my bronzer and blush blend beautifully with it. It's a little pricey but you get a lot of product (1.7 Fl. Oz) and usually for this price you only get 1 Fl. Oz in most brands.

  12. JULIE M.
    Reviewed on Sunday, February 03, 2013
    • Value
      3 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    IF THEY DISCONTINUE, I WILL DIE
    • IT'S PRICEY, BUT WORTH EVERY PENNY BECAUSE THIS PRODUCT COVERS EVERY SKIN ISSUE UNDER THE SUN. I HAVE ROSACEA AND DUE TO THE YELLOW UNDERTONES, AMAZONIAN CLAY FOUNDATION REALLY BLENDS OUT THE REDNESS. AND I DISAGREE WITH THE REVIEWER REGARDING THIS NOT LOOKING LIKE REAL SKIN. IF YOU BLEND ENOUGH AND FOLLOW WITH A LIGHT POWDER, THEN YOU'RE FACE WILL LOOK VERY NATURAL.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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