Skin Type: Normal, Combination
Tarte's Amazonian Clay Full Coverage Airbrush Foundation, a loose-powder foundation housed in a round container, has a sifter on top that lets you shake out the amount of foundation you want to use. While not the cleanest option out there (there will be excess powder to deal with no matter what you do, a disappointing feature of all loose powders), the sifter plus the formula's creaminess does help keep it from flying all over the place like some drier powders might.
This fragrance-free foundation applies easily and blends seamlessly into skin for an airbrushed finish, as advertised. It must be said, though, that to achieve full coverage you have to put a lot of it on. We used it to cover up facial redness, and it took at least two or three passes with our makeup brush before the redness was eliminated, and it can end up looking more noticeable than a traditional liquid foundation. The amount of coverage you can achieve without it looking heavy is only light to medium, which will be a disappointment for people expecting full coverage from a quick application.
Amazonian Clay Full Coverage Airbrush Foundation wears well for several hours without fading, and despite it being a powder, doesn't emphasize pores or wrinkles throughout its wear time. Those with very dry skin will find this too drying (all powders absorb moisture), but it's a good option for people with normal to combination skin. This foundation comes in shades ranging from very light to very dark, and all appear natural on their intended skin tones.
Overall, a good foundation option—just keep in mind that for full coverage, you might need to look elsewhere!
- Has a creamy texture that blends seamlessly into the skin.
- Provides an airbrushed finish as advertised.
- Doesn't emphasize pores or wrinkles.
- Wears well for several hours without fading.
- Loose powder can be a bit messy.
- Is not full coverage as advertised. (You need quite a bit of product for this to be full coverage, and then it ends up looking too obvious.)
Mica, Quartz, Ruby Powder, Tourmaline, Caprylic/Capric Triglyceride, Smithsonite Extract, Sea Salt/Maris Sal/Sel Marin, Hydrolyzed Pearl, Camellia Sinensis Leaf Extract, BHT, Kaolin. May Contain/Peut Contenir/(+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI77491, CI77492, CI77499), Ultramarines (CI 77007), Zinc Oxide (CI 77947), Manganese Violet (CI 77742), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Bismuth Oxychloride (CI 77163), Ferric Ammonium Ferrocyanide (CI 77510), Ferric Ferrocyanide (CI 77510).
Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!
Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?
We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.
Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.
We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.
Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.
For more information about Tarte Cosmetics call 855-968-2783 or visit www.tartecosmetics.com.