Amazonian Clay Waterproof Brow Mousse

by Tarte Cosmetics  Amazonian Clay
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Makeup > Eyebrow Fillers & Shapers > Brow Gels/Tints
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This brow mousse is jar-packaged and comes with a regular-size angled brow brush—neither of which will give you "brows that wow." The concept of brow mousse is intriguing, but it's been done much better by another brand (reviewed here); this attempt by Tarte comes up short for two very important reasons.

First, this mousse should have a soft and blendable consistency, which it doesn't. It's thick, and has a somewhat waxy consistency that makes it difficult to get out of the jar. This product absolutely cannot create "full, natural-looking brows"; the effect is similar to using a brow powder with a tacky finish. Second, the colors don't look as natural as they should, which will be especially obvious on light-haired brows. For example, Taupe has a slightly gray undertone. The brown shades are workable, but for this price the product shouldn't have any notable cons.

  • None.
  • Difficult to blend or apply evenly.
  • Noticeably waxy satin finish.
  • Taupe shade has a gray undertone.
  • The brush is flimsy and has scratchy bristles.
  • Overpriced.

Tarte Cosmetics CEO and founder Maureen Kelly started Tarte in 1999, supposedly out of a need to create a cosmetics line that "would prove that glamour can be good for you." Well, to be honest, we didn't know that glamour could be bad for anyone, no matter who was selling it. In this case, good-for-you glamour is about the products being "natural." Of course, lots of women believe that natural ingredients are the only way to go because they're told, and unfortunately often believe, that the synthetic ingredients in cosmetic products are toxic and poisonous for your skin. That is a misguided belief!

Ironically, despite Tarte's attention-getting marketing concept, their products aren't any more natural or healthier than loads of other products. We take particular issue with the company's claim of being preservative-free, synthetic dye-free, and talc-free. Not only are these ingredients not a problem for most people, but also many of Tarte's products do contain them! What is that about? Didn't anyone at Tarte read their own ingredient labels?

We are beyond understanding how a cosmetics company can base their advertising on what their products do not contain, yet fail to realize, or just won't acknowledge, that their products in fact do contain them—the very ingredients they tell you are toxic or poisonous for your skin. We mean, really, if your products (in this instance Tarte products) do contain isododecane, imidazolidinyl urea, butylene glycol, parabens, PEG/PPG-18/18 dimethicone, aluminum starch octenylsuccinate, that's the pot calling the kettle black. Whatever… if Tarte chooses to mislead and misinform the consumer it doesn't seem to matter, because many uninformed women won't notice the hypocrisy—they'll just accept Tarte's claims at face value.

Marketing hype and ingredient deception aside, the ingredients Tarte does leave out of its products are sulfates (though sulfates are rarely used in makeup products anyway, so it is a trait most makeup products share), phthalates, and synthetic fragrance (but "natural" fragrance isn't any better for skin). That's nice, but in the scope of things, not really all that special.

We appreciate that Tarte conveys their message without the "granola," antiglamour, or anti-elegance image that's characteristic of many "natural" lines. The trade-off is that you're going to pay extra for Tarte's glamorous image and packaging. Although there are a handful of products in the Tarte lineup worth the splurge, if you only shopped this line for cosmetics, your wallet would definitely be lighter—and there's no need to splurge to the point of incurring debt just to outfit your makeup bag with all things Tarte. After all, you aren't going to be applying the packaging to your skin.

Those who shop carefully should pay close attention to Tarte's foundations, blush options, eye pencils, and a handful of their innovative products. If you're looking for matte eyeshadows, however, you're out of luck. Tarte isn't as full-featured as several other makeup artistry lines (Bobbi Brown and Laura Mercier come to mind), and Tarte doesn't outdo Rimmel or Sonia Kashuk at the drugstore, but their good products are indeed good.

For more information about Tarte Cosmetics call 855-968-2783 or visit

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Alicia M.
    Reviewed on Sunday, March 02, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    I Love This Brow Gel!
    • Wow. I think this is the first time where my experience is the polar opposite of the cosmetic cop review. I love this product! I have sparse brows, and I have used a variety of products try to give them shape and definition, and this is the best I've found (I have used some of the BEST rated ones too). This doesn't go on too thick, it lasts all day, and blends nicely. My brows look great! Thanks Tarte!

  2. Anonymous
    Reviewed on Thursday, February 27, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      4 / 4
    Amazonian Clay Waterproof Brow Mousse
    • I also have to disagree with Paula's review on this one. I love this product! I would cry if they ever discontinued it. I have thinning uneven brows and after applying, they look quite natural. I actually get many compliments on my brows. I agree it may be more waxy than of a mouse but with the very useful and generous brush they provide, it is so easy to apply. I also live in a tropical climate and it last all day until I remove my makeup at night, for my oily skin that's a miracle.

  3. Anonymous
    Reviewed on Saturday, December 22, 2012
    • Value
      4 / 4
    • Recommend
      4 / 4
    • Results
      4 / 4
    Amazonian Clay Brow Mousse
    • I usually agree with Paula's reviews but I have to disagree with this one. I love this product. If you have very sparse brows this works. It stays all day. I feel it looks as natural as any product out there and believe me, I have tried them all.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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