05.01.2014
1
Blueberry Face Treatment Mask
2.36 fl. oz. for $22
Expert Rating
Community Rating (0)
Expert Reviews
Last Updated:05.01.2014
Jar Packaging:Yes
Tested on animals:No

This clay mask's ability to tighten skin (we're talking a temporary sensation of tightness, not the actual tightening of sagging skin) isn't from the botanical extracts it contains; rather, it's from the combination of clay (kaolin) and the potentially irritating film-forming agent sodium polystyrene sulfonate. The formula will make your skin feel smoother because it absorbs excess oil, but it's a fleeting sensation, and that's all this mask has to offer.

The botanicals are present only in meager amounts, which is unfortunate because most of them have beneficial properties for skin. But, on balance, you want to look for these ingredients in a product you'll use more often than a mask, and preferably a product you'd leave on for an extended period.

When it comes time to rinse this mask, you may encounter some difficulty because the amount of zinc oxide makes it trickier to rinse than lots of other clay masks. All told, this is an OK option for normal to oily skin, but nothing about it is really treatment-oriented.

Pros:
  • Leaves skin feeling smooth and looking shine-free.
  • Easy to apply.
Cons:
  • Amount of zinc oxide makes it somewhat difficult to rinse.
  • The botanical ingredients have no impact on making the skin feel tighter or combating "visible signs of stress."
  • The film-forming agent sodium polystyrene sulfonate poses a risk of irritation.
Community Reviews
Claims

Blueberry Face Treatment Mask works to tighten and renew your skin with a combination of botanical extracts known to clarify your complexion and combat visible signs of environmental stress.

Ingredients

Water, Kaolin, Glycerin, Zinc Oxide, Sodium Polystyrene Sulfonate, Aloe Barbadensis Leaf Juice, Hydroxypropyl Methylcellulose, Sorbitol, Propylene Glycol, Triethanolamine, Phenoxyethanol, Caprylyl Glycol, Allantoin, Ethylhexylglycerin, Hexylene Glycol, Camellia Sinensis Leaf Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Fragrance (Parfum)

Brand Overview

Strengths: An excellent tinted moisturizer and lip and cheek stain; good powder blushes and highlighters; mascaras and the cream concealer perform well; effective AHA exfoliants; a very good foundation primer; the eye-makeup remover.

Weaknesses: Lip products that contain irritants such as menthol; some of the brand’s eyeshadows are overly powdery and tend to flake/migrate onto other areas of the face; unnecessary fragrance in an otherwise good lip balm; mostly average to irritating cleansers, toners, eye-area products, and moisturizers; no products to treat breakouts or dark spots; several products contain fragrant plant extracts or oils that pose a risk of irritation; jar packaging.

Today, most cosmetics companies seem to be launched for one of three distinct reasons: they come about as the extension of a high-end fashion house's brand (like Burberry, Tom Ford, Dolce & Gabbana, Marc Jacobs, or Armani); they're created by some corporation under the endorsement of a celebrity (Drew Barrymore's Flower Beauty or Kat Von D's line); or, as is the case for theBalm Cosmetics, an entrepreneur saw an "unfilled niche" in the cosmetics market and decided to get to work.

theBalm was founded in San Francisco by Marissa Shipman, who spent years trying to break into the cosmetics industry before forming her own company in 2004. As the story goes, she crafted her own products in her kitchen by consulting makeup books she bought from Amazon.com. (We hoped that one of them was Paula's Don't Go to the Cosmetics Counter Without Me, but given many of the formulations, we don't think so.) Eventually she was able to hire a chemist, get a lab (Bye-bye, kitchen workshop!), and secure distribution through cosmetics retailer Sephora. theBalm's products have (pardon the pun) exploded and are now sold in dozens of countries worldwide.

It's interesting to note that theBalm is quite reminiscent of the Benefit brand; the similarity of the packaging, marketing, colors, product selection, and even the place of origin - San Francisco – is blatant. Featuring recyclable cardboard packaging with retro pinup-style artwork and cutesy names, theBalm line includes both makeup and skin care products, and is reasonably priced, although it's definitely more expensive than what you'll find at the drugstore.

The company's makeup is definitely its stronger suit, with some good options, such as a couple eyeshadow palettes, the mascara, and its pressed-powder blushes. It has one true blockbuster product: Balm Shelter tinted moisturizer. This standout product performs amazingly well and is deserving of its many accolades.

Unfortunately, theBalm also has some problematic makeup, in particular, and ironically, their lip products. The inclusion of irritants in two of its lip products is disappointing, and an otherwise excellent lip gloss (with SPF, no less) is marred by a fragrance that's downright overwhelming initially and potentially irritating if used every day.

As far as skin-care, the company's collection, called TimeBalm, is surprisingly larger than you might think. It includes cleansers, toners, moisturizers, AHA exfoliants, masks, eye-area products, and a handful of ancillary items that are questionable in terms of their benefit—though some of them, like the foundation primer, are indeed worth checking out.

Overall, based on the formulas, there’s little reason to give the majority of these skin-care products a second thought, as most of them are laced with one or more problematic ingredients or, in the case of most of the moisturizers, suffer due to jar packaging, which compromises the product’s stability. The prices are good, but there’s not much value in saving money on average-to-problematic products, especially when spending just a bit more can get you far better formulas.

theBalm boasts that TimeBalm skin-care products are free of parabens, synthetic dyes, and phthalates, and many consumers seem to be seeking such products. However, parabens are not a problem, and phthalates aren’t usually included in skin-care products—they’re more often seen in nail polish and in some fragrances. Not including synthetic dyes is helpful, but it would have been even better for your skin if theBalm had avoided fragrant oils and other plant-based irritants. Lots of theBalm products contain great natural ingredients, but they’re often commingled with potentially irritating natural ingredients, and that doesn’t add up to great skin care—it’s more of a ticking time bomb than anything else.

For more information, call 510-522-3610, or visit www.thebalm.com. And yes, we're aware that "it's thebalm.com" is an expression used to indicate something that's totally cool. Coincidence? We'll let the reviews speak for themselves!

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.


Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!

See all reviews for this brand

Strengths: An excellent tinted moisturizer and lip and cheek stain; good powder blushes and highlighters; mascaras and the cream concealer perform well; effective AHA exfoliants; a very good foundation primer; the eye-makeup remover.

Weaknesses: Lip products that contain irritants such as menthol; some of the brand’s eyeshadows are overly powdery and tend to flake/migrate onto other areas of the face; unnecessary fragrance in an otherwise good lip balm; mostly average to irritating cleansers, toners, eye-area products, and moisturizers; no products to treat breakouts or dark spots; several products contain fragrant plant extracts or oils that pose a risk of irritation; jar packaging.

Today, most cosmetics companies seem to be launched for one of three distinct reasons: they come about as the extension of a high-end fashion house's brand (like Burberry, Tom Ford, Dolce & Gabbana, Marc Jacobs, or Armani); they're created by some corporation under the endorsement of a celebrity (Drew Barrymore's Flower Beauty or Kat Von D's line); or, as is the case for theBalm Cosmetics, an entrepreneur saw an "unfilled niche" in the cosmetics market and decided to get to work.

theBalm was founded in San Francisco by Marissa Shipman, who spent years trying to break into the cosmetics industry before forming her own company in 2004. As the story goes, she crafted her own products in her kitchen by consulting makeup books she bought from Amazon.com. (We hoped that one of them was Paula's Don't Go to the Cosmetics Counter Without Me, but given many of the formulations, we don't think so.) Eventually she was able to hire a chemist, get a lab (Bye-bye, kitchen workshop!), and secure distribution through cosmetics retailer Sephora. theBalm's products have (pardon the pun) exploded and are now sold in dozens of countries worldwide.

It's interesting to note that theBalm is quite reminiscent of the Benefit brand; the similarity of the packaging, marketing, colors, product selection, and even the place of origin - San Francisco – is blatant. Featuring recyclable cardboard packaging with retro pinup-style artwork and cutesy names, theBalm line includes both makeup and skin care products, and is reasonably priced, although it's definitely more expensive than what you'll find at the drugstore.

The company's makeup is definitely its stronger suit, with some good options, such as a couple eyeshadow palettes, the mascara, and its pressed-powder blushes. It has one true blockbuster product: Balm Shelter tinted moisturizer. This standout product performs amazingly well and is deserving of its many accolades.

Unfortunately, theBalm also has some problematic makeup, in particular, and ironically, their lip products. The inclusion of irritants in two of its lip products is disappointing, and an otherwise excellent lip gloss (with SPF, no less) is marred by a fragrance that's downright overwhelming initially and potentially irritating if used every day.

As far as skin-care, the company's collection, called TimeBalm, is surprisingly larger than you might think. It includes cleansers, toners, moisturizers, AHA exfoliants, masks, eye-area products, and a handful of ancillary items that are questionable in terms of their benefit—though some of them, like the foundation primer, are indeed worth checking out.

Overall, based on the formulas, there’s little reason to give the majority of these skin-care products a second thought, as most of them are laced with one or more problematic ingredients or, in the case of most of the moisturizers, suffer due to jar packaging, which compromises the product’s stability. The prices are good, but there’s not much value in saving money on average-to-problematic products, especially when spending just a bit more can get you far better formulas.

theBalm boasts that TimeBalm skin-care products are free of parabens, synthetic dyes, and phthalates, and many consumers seem to be seeking such products. However, parabens are not a problem, and phthalates aren’t usually included in skin-care products—they’re more often seen in nail polish and in some fragrances. Not including synthetic dyes is helpful, but it would have been even better for your skin if theBalm had avoided fragrant oils and other plant-based irritants. Lots of theBalm products contain great natural ingredients, but they’re often commingled with potentially irritating natural ingredients, and that doesn’t add up to great skin care—it’s more of a ticking time bomb than anything else.

For more information, call 510-522-3610, or visit www.thebalm.com. And yes, we're aware that "it's thebalm.com" is an expression used to indicate something that's totally cool. Coincidence? We'll let the reviews speak for themselves!