05.16.2014
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Natrulift Firming Day Cream (Discontinued)
Rating
1.7 fl. oz. for $30
Category:Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
Last Updated:05.16.2014
Jar Packaging:Yes
Tested on animals:No
Review Overview

This emollient moisturizer is ill-suited for daytime use because it lacks sunscreen. Without it, there’s no sense in referring to it as a day cream. After all, skin cannot tell time, so the only difference between a day cream and a night cream should be that your day cream (or lotion) contains sunscreen, period. Although this moisturizer contains some helpful, if basic, ingredients for dry skin, the fact that it’s packaged in a jar is a deal-breaker. Jar packaging means the beneficial ingredients this contains won’t remain stable once it is opened. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar is opened and lets the air in, these important ingredients begin to deteriorate. Jars also are unsanitary because you’re dipping your fingers into them with each use, adding bacteria, which further deteriorate the helpful ingredients.

Claims

Minimize fine lines, smooth wrinkles and leave skin feeling firmer and hydrated with a day cream that moisturizes for up to 12 hours.

Ingredients

Water, Hydrogenated Polyisobutene, Glycerin, Cyclohexasiloxane, Propylene Glycol, Aluminum Starch Octenylsuccinate, Cetyl Alcohol, Stearyl Alcohol, Dimethicone, Butyrospermum Parkii (Shea Butter), Butylene Glycol, PEG-40 Stearate, Bertholletia Excelsa (Brazil Nut) Seed Oil, Creatine, Polymethylsilsesquioxane/Benzimidazole Diamond Copolymer, Hydrogenated Soybean Oil, Phenoxyethanol, Caffeine, Hydrogenated Olive Oil, Caprylyl Glycol, Pentylene Glycol, Sorbitan Tristearate, Squalane, Polyacrylamide, Fragrance, Punica Granatum (Pomegranate) Seed Oil, Secale Cereale (Rye) Seed Extract, Hydrogenated Jojoba Oil, C13-14 Isoparaffin, Punica Granatum (Pomegranate) Extract, Pyrus Malus (Apple) Fruit Extract, Vitis Vinifera (Grape) Fruit Water, Wheat Germ Oil/Palm Oil Aminopropanediol Esters, Glycine Soja (Soybean) Oil, Zinc PCA, Laureth-7, Adenosine, Sodium PCA, Hydroxycitronellal, Citronellol, Limonene, Geraniol, Tocopheryl Acetate, Linalool, Glycine Soja (Soybean) Sterol, Alpha-Isomethyl Ionone, Ursolic Acid, Eugenol, Citric Acid.

Brand Overview

The Body Shop At-A-Glance

Strengths: One of the few cosmetic companies that lists complete product ingredients on its Web site; affordable; the Aloe Products for Sensitive Skin are appropriate for that skin condition; good selection of eye makeup removers; one of the best pressed-powder foundations around; great pressed powder; liquid eyeliner; lip gloss; nice selection of affordable makeup brushes and specialty products.

Weaknesses: The Tea Tree Oil collection; subcategories that focus on one beneficial ingredient (vitamin E, vitamin C, etc.) to the exclusion of others, making for several collections of one-note products; no effective routine to address blemishes; poor skin-lightening products; surprisingly lackluster to poor foundations and concealers.

This England-based company was one of the first to offer "natural" products in freestanding stores. Founder Anita Roddick opened her first shop in 1976, and the store's success spurred her husband to turn the business into a franchise opportunity, thus spawning the opening of several more stores across England and, by the end of the 1980s, the United States. As Roddick has commented, the timing of her stores and their merchandise occurred just as Europe was "going green." It is not unrealistic to speculate that were it not for the success of The Body Shop, companies such as Aveda, Origins, and numerous others may not have started on such sure footing. Most consumers are drawn to products with natural ingredients, even though those from The Body Shop, like many other companies claiming natural, use the same standard cosmetic ingredients seen throughout the industry. If anything, The Body Shop's worldwide expansion has caused them to rely less on natural ingredients and more on robust, effective, synthetic ingredients. Can you imagine the smell of millions of bottles of Banana Shampoo rotting in a warehouse?

A somewhat controversial business transaction occurred in 2006 when L'Oreal purchased The Body Shop. Fans of the brand and its stance on animal testing protested that this corporate marriage made for strange bedfellows given L'Oreal's dodgy history with animal testing. The acquisition had many consumer groups focused on ethical and organic business practices calling the sale a cop-out and accusing Roddick of selling out to "the enemy." Roddick commented that the sale had more to do with L'Oreal wanting to learn more about community trade, which could prove a financial windfall for the developing nations and tribes The Body Shop has conducted business with for years. (Sources: www.cosmeticsdesign.com/news/ng.asp?n=66584-l-oreal-the-body-shop-takeover-ethical; and http://news.bbc.co.uk/1/hi/business/4894854.stm). Regardless of motivation or ethical issues, what's certain is that L'Oreal's financial and developmental clout will allow the continued expansion of The Body Shop, although in terms of product improvements, you'll find more signs of that with the makeup than the skin-care products because that is L'Oreal's strength.

An attractive point of difference for this line is their ongoing commitment to environmental and social causes as well as fair trade and animal rights advocacy. For those efforts, the company (fueled by Roddick's personal passion for such issues) deserves high marks. If only the products were as sensible as the company's Mission Statement! It's not that there aren't good products to be found in The Body Shop's familiar green-trimmed stores, but far too many of them are ordinary formulations whose natural ingredients make little impact aside from looking good on the label. And many products contain irritating natural ingredients or fragrance components that place them a notch below the competition. This is not a company that has kept up with the latest research in what skin needs to look and feel its best. Instead, most of their products take a one-note approach to skin care, forcing customers to choose whether they want the benefits of vitamin C or E, seaweed, aloe, or a host of others—several of which have so-so benefit for skin, or less so in the amounts included in The Body Shop's products. Still, the line has remained affordable and is readily available, and so as long as you pay attention to the products that are worth your time and money, The Body Shop has some effective products in store for you.

Postscript: The Body Shop's founder, Anita Roddick, passed away in September 2007 at the age of 64. Although through the years we have had my issues with several of her company's products, it must be said that her business acumen and worldwide humanitarian efforts deserve accolades. She was a unique, passionate businesswoman, and we have no doubt her input will be sorely missed.

For more information about The Body Shop, owned by L'Oreal, call (800) 263-9746 or visit www.thebodyshop.com.

The Body Shop Makeup

Makeup isn't the main attraction at The Body Shop, at least if you survey the store and notice the small display compared to shelf after shelf of body lotions, butters, scrubs, and shower gels. Yet if you're drawn to the makeup display you will find it is nicely organized, with product labels and prices in plain view, plenty of testers and mirrors, and even a bit of counter space for your purse. It's an inviting setup, and the sales staff is low key and willing to let you play, which is always a plus. As it turns out, L'Oreal's acquisition of The Body Shop has paid off handsomely for the makeup, which received a much-needed spiffing-up in October 2006. Several products were reformulated, new products (mostly improvements) debuted, and the packaging improved both functionally and visually. Due to the extra attention paid to the makeup you will find some outstanding options for foundation, powder, liquid eyeliner, makeup brushes, and creamy lipsticks. The prices are reasonable too, but they're no bargain if you don't shop this line carefully. Still, L'Oreal has infused some panache into a makeup collection whose core products were becoming ho-hum, and the changes are welcome!

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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