Housed inside a pen-like component outfitted with a rollerball applicator is a lightweight gel-like fluid that doesn’t contain anything particularly impressive for skin, whether around the eyes or elsewhere. This feels cooling and refreshing, but that’s about it. The gel dispensed via the rollerball applicator won’t lift skin one bit, though the massaging action can help reduce puffiness (the kind from allergies or general swelling, not age-related puffiness due to fat pads beneath the skin shifting out of place). This contains a tiny amount of antioxidants and the cell-communicating ingredient adenosine, but nothing to get excited about. Clinique All About Eyes Serum is a better version of this product in the same type of packaging. Yes, Clinique’s costs more but in this case you’re getting a better formula, too.
Refresh and hydrate delicate skin under the eyes with the convenient roll-on gel.
Water, Butylene Glycol, Propanediol, Pentylene Glycol, Glycerin, Caprylyl Glcol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Secale Cereale Seed Extract, Sodium Hydroxide, Punica Granatum Extract, Pyrus Malus Fruit Extract, Caffeine, Aloe Barbadensis Leaf Juice, Hydrolyzed Wheat Protein, Adenosine, PVP, Ursolic Acid, Potassium Sorbate, Sodium Benzoate
This England-based company was one of the first to offer "natural" products in freestanding stores. Founder Anita Roddick opened her first shop in 1976, and the store's success spurred her husband to turn the business into a franchise opportunity, thus spawning the opening of several more stores across England and, by the end of the 1980s, the United States. As Roddick has commented, the timing of her stores and their merchandise occurred just as Europe was "going green." It is not unrealistic to speculate that were it not for the success of The Body Shop, companies such as Aveda, Origins, and numerous others may not have started on such sure footing. Most consumers are drawn to products with natural ingredients, even though those from The Body Shop, like many other companies claiming natural, use the same standard cosmetic ingredients seen throughout the industry. If anything, The Body Shop's worldwide expansion has caused them to rely less on natural ingredients and more on robust, effective, synthetic ingredients. Can you imagine the smell of millions of bottles of Banana Shampoo rotting in a warehouse?
A somewhat controversial business transaction occurred in 2006 when L'Oreal purchased The Body Shop. Fans of the brand and its stance on animal testing protested that this corporate marriage made for strange bedfellows given L'Oreal's dodgy history with animal testing. The acquisition had many consumer groups focused on ethical and organic business practices calling the sale a cop-out and accusing Roddick of selling out to "the enemy." Roddick commented that the sale had more to do with L'Oreal wanting to learn more about community trade, which could prove a financial windfall for the developing nations and tribes The Body Shop has conducted business with for years. (Sources: www.cosmeticsdesign.com/news/ng.asp?n=66584-l-oreal-the-body-shop-takeover-ethical; and http://news.bbc.co.uk/1/hi/business/4894854.stm). Regardless of motivation or ethical issues, what's certain is that L'Oreal's financial and developmental clout will allow the continued expansion of The Body Shop, although in terms of product improvements, you'll find more signs of that with the makeup than the skin-care products because that is L'Oreal's strength.
An attractive point of difference for this line is their ongoing commitment to environmental and social causes as well as fair trade and animal rights advocacy. For those efforts, the company (fueled by Roddick's personal passion for such issues) deserves high marks. If only the products were as sensible as the company's Mission Statement! It's not that there aren't good products to be found in The Body Shop's familiar green-trimmed stores, but far too many of them are ordinary formulations whose natural ingredients make little impact aside from looking good on the label. And many products contain irritating natural ingredients or fragrance components that place them a notch below the competition. This is not a company that has kept up with the latest research in what skin needs to look and feel its best. Instead, most of their products take a one-note approach to skin care, forcing customers to choose whether they want the benefits of vitamin C or E, seaweed, aloe, or a host of others—several of which have so-so benefit for skin, or less so in the amounts included in The Body Shop's products. Still, the line has remained affordable and is readily available, and so as long as you pay attention to the products that are worth your time and money, The Body Shop has some effective products in store for you.
Postscript: The Body Shop's founder, Anita Roddick, passed away in September 2007 at the age of 64. Although through the years we have had my issues with several of her company's products, it must be said that her business acumen and worldwide humanitarian efforts deserve accolades. She was a unique, passionate businesswoman, and we have no doubt her input will be sorely missed.
For more information about The Body Shop, owned by L'Oreal, call (800) 263-9746 or visit www.thebodyshop.com.
The Body Shop Makeup
Makeup isn't the main attraction at The Body Shop, at least if you survey the store and notice the small display compared to shelf after shelf of body lotions, butters, scrubs, and shower gels. Yet if you're drawn to the makeup display you will find it is nicely organized, with product labels and prices in plain view, plenty of testers and mirrors, and even a bit of counter space for your purse. It's an inviting setup, and the sales staff is low key and willing to let you play, which is always a plus. As it turns out, L'Oreal's acquisition of The Body Shop has paid off handsomely for the makeup, which received a much-needed spiffing-up in October 2006. Several products were reformulated, new products (mostly improvements) debuted, and the packaging improved both functionally and visually. Due to the extra attention paid to the makeup you will find some outstanding options for foundation, powder, liquid eyeliner, makeup brushes, and creamy lipsticks. The prices are reasonable too, but they're no bargain if you don't shop this line carefully. Still, L'Oreal has infused some panache into a makeup collection whose core products were becoming ho-hum, and the changes are welcome!