Tested on animals:No
Too Faced Born This Way foundation is a good, bordering on excellent, foundation. This sheer cream formula has a lightly moisturizing finish and is best for those with combination to dry skin (including the acne prone). It is fragrance free, making it a good option for those with sensitive skin, too.
If you've seen the marketing for Born This Way, you know it promises benefits that blur the lines between skincare and makeup. With claims to moisturize and brighten skin while providing medium-to-full coverage that is "so undetectable, you can't see the makeup and you can't see imperfections," we had major expectations.
Packaged in a glass bottle with a pump-top, Born This Way foundation absolutely lives up to the promise of medium-to-full coverage. Upon first application, you'll find this easily conceals an uneven skin tone, such as redness, blotchy areas, or post-breakout red marks. Medium coverage is immediate, and you can buff this on for full coverage effortlessly.
The finish, as mentioned earlier, borders on dewy and leaves your complexion with a slight glow. Those who are not fans of traditional matte or satin-matte foundations will likely enjoy how Born This Way wears. Those with oily to very oily skin, however, will find this is too moisturizing for their needs (even to the point where coverage begins to wear away in certain spots).
If you have combination to dry skin, expect Born This Way to wear well over the course of the workday. We found the coverage held up and resisted caking or settling into lines, and only slightly emphasized dry spots after several hours of wear. The color range is expansive; Too Faced currently offers 18 shades that cover the spectrum of fair to deep skin tones, but as is the case with any foundation—especially those with this degree of coverage—we strongly encourage you to try this in store to find your exact skin match.
Where we were disappointed with Born This Way was with its principle claim, that it is undetectable—this isn't a formula for those seeking a natural-looking foundation. While Born This Way does blend seamlessly and provides even coverage, the effect is too perfect and borders on the artificial. The result is that while wearing this you're more likely to hear, "your makeup looks wonderful," versus, "your skin looks great."
Too Faced makes a few skincare claims, calling out ingredients like coconut water and hyaluronic acid, along with alpine rose leaf (rhododendron ferrugineum extract). These are present in tiny amounts, however, and shouldn't be expected to provide much of any benefit for skin.
In the end, Too Faced's Born This Way foundation is a good option that is nearly great. Had the claims for it not been as over-the-top, we wouldn't have been as disappointed with the fact that it doesn't look nearly as natural as its marketing promises conveyed. While we wouldn't suggest this foundation for everyday wear, if you were seeking a formula for evening or special occasions, Born This Way would absolutely rank as one of our top recommendations.
- Medium-to-full coverage.
- Blends well, easy to use.
- Moisturizing, excellent for those with combination to dry skin.
- Fragrance free.
- It isn't as natural looking as the marketing claims.
- Skincare benefits aren't as robust as promised (there are only a tiny amount of these ingredients present).