02.13.2013
1
Liquif-Eye
$18
Expert Rating
Community Rating (0)
Expert Reviews
Last Updated:02.13.2013
Jar Packaging:No
Tested on animals:No

Housed in standard liquid eyeliner packaging, Liquif-Eye is touted as a “state of the art beauty breakthrough product that allows you to instantly transform your favorite eyeshadow into a water resistant, smudge-proof liquid liner.” (A chemist told Paula about this type of product several years ago and she responded that, “Water does the same thing.” He said he knew that, but that someone would probably buy this product from him— he was right.) So, although Liquif-Eye does turn powder shadows into liquid liner, so does water.

The fine brush makes liner application easy, but the way the eyeshadow goes on is all about the color itself, neither water nor this Liquif-Eye change the tone. There are other drawbacks as well: Liquif-Eye applies wet, takes longer than it should to dry, and doesn’t layer well (plain water actually works far better). You and your wallet will be better off if you buy a less expensive and better formulated liquid or cream liner.

Community Reviews
Brand Overview

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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See all reviews for this brand

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.