Tested on animals:No
The packaging of Magic Wand Illuminating Foundation is horrible. The push-button bottom overdispenses product and the brush-tipped applicator is useless for blending. If you’re able to overlook the Magic Wand problems (but given how many great foundations there are without this problem and for less money, why bother), there are some good features of this liquid foundation. It has a creamy texture that closely resembles that of a tinted moisturizer and blends easily into the skin, providing sheer coverage and a satin finish. The shade range is very small and favors light-to-medium skin tones with normal to dry skin; someone with oily skin will not be happy with this formula. Caribbean Cocoa should be avoided altogether because it is too orange. If Too Faced truly dresses the faces of so many A-list celebrities, as they claim, they’re not doing it with this limited shade range. What would they do if Halle Berry, Tyra Banks, Jennifer Lopez, or Salma Hayek showed up?
Water, Titanium Dioxide, Cyclopentasiloxane, Cyclohexasiloxane, Dimethicone, Glycerin, Butylene Glycol, PEG-7 Dimethicone, Sea Water, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Lauryl PEG/PPG-18/18 Methicone, Sorbitan Sesquioleate, Squalane, Aluminum Hydroxide, Propylene Glycol, Cereus Grandiflorus (Cactus) Flower Extract, Calendula Officinalis Flower Extract, Tocopheryl Acetate, Allantoin, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Sorbitol, Natto Gum, Fragrance, Linalool, D-Limonene, Disodium EDTA, Imidazolidinyl Urea, Imidazolidinyl Urea, Imidazolidinyl Urea, Phenoxyethanol, Methylparaben, Ethylparaben, Isobutylparaben, Butylparaben, Propylparaben, (+/-): Iron Oxides
Too Faced At-A-Glance
Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.
Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).
Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).
For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.