Tested on animals:No
Too Faced's Mascara Melt-Off Cleansing Oil Mascara Remover doesn't come with grandiose claims, simply the statement that it quickly and effectively takes off mascara. Good news: It does its job well, easily earning our highest rating.
This fragrance-free, oil-based cleanser is packaged in a tube with a wand attached, just like mascara. Instead of bristles, there are grooves in the wand that hold cleanser. To use, you swipe the wand over lashes and let the cleanser sit for a minute. After that minute, you're supposed to use a damp wipe or washcloth to wipe off your mascara, no tugging needed.
We found this worked exactly as advertised on both regular and waterproof mascara formulas. After the cleanser sat for a minute, our mascara came off with just a couple of swipes of a baby wipe, no pulling necessary.
We even went back over our eyes with a cotton pad soaked in waterproof makeup remover just in case there was any residual mascara left over, and found our lashes were completely clean!
Do you need a separate mascara remover? Any waterproof makeup remover can achieve the same results if you soak your lashes in them, so this isn't a necessary product. However it is innovative, and if you find its novel approach interesting, this lives up to all its claims.
- Easy to apply.
- Effectively removes all types of mascara.
- Doesn't require pulling or tugging on lashes.
- Fragrance free.
- The same effect can be achieved with any multi-tasking waterproof makeup remover.
Remove every trace of both waterproof and regular mascara with the most effective, gentlest remover EVER. The precision wand coats lashes base-to-tip with our conditioning, oil-based formula – gently dissolving even the most stubborn waterproof mascara. No more rubbing, tugging, or raccoon eyes!
Neopentyl Glycol Dicaprylate/Dicaprate, Isohexadecane, Disteardimonium Hectorite, Propylene Carbonate, DI-PPG-3 Myristyl Ether Adipate, Squalane, Oryza Sativa (Rice) Extract/Oryza Sativa Extract, Hexyldecanol, Glycine Soja (Soybean) Oil/Glycine Soja Oil, Bisabolol, Cetylhydroxyproline Palmitamide, Stearic Acid, Brassica Campestris (Rapeseed) Sterols/Brassica Campestris Sterols, Camellia Sinensis Leaf Extract, Phenoxyethanol.
Too Faced At-A-Glance
Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.
Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).
Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).
For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.