04.29.2014
3
Matte Eye Shadow Collection
$36
Expert Rating
Community Rating (1)
Expert Reviews
Last Updated:04.29.2014
Jar Packaging:No
Tested on animals:No

Too Faced's Matte Eye Shadow Collection is a palette that has a great concept, but unfortunately falls a bit short when it comes to actual execution.

This palette contains nine truly matte shades; three of them being larger "base" (lid to underbrow) shades, while the other six are complementary accent shades designed to create a variety of eye looks. Too Faced even includes some cardboard inserts showing how to make different eye designs from the colors included – a smart and helpful idea!

The colors included are mostly neutral browns, beiges, and grays, save for one pale violet color. These shadows have a buttery texture that applies well and are very easy to blend.

Regrettably, some of the colors are so sheer that they have to be packed on quite heavily to show up, and even when you do that, they fade quickly. These definitely aren't the worst pressed powder shadows out there, but you can find ones with better performance both at the drugstore and department store!

Pros:
  • Good variety of truly matte eyeshadows.
  • Buttery texture applies well and is easy to blend.
Cons:
  • Some colors are so sheer they need to be packed on to show up.
  • Colors fade quickly, about halfway into their wear time.
Community Reviews
Brand Overview

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

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Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.