02.13.2013
141
Primed & Poreless Pure Skin Smoothing Face Primer for Sensitive Skin
1 fl. oz. for $30
Expert Rating
Community Rating (0)
Expert Reviews
Last Updated:02.13.2013
Jar Packaging:No
Tested on animals:No

This colorless primer temporarily smoothes over pores and superficial wrinkles thanks to the silicone-rich formula. The velvety texture is thick but blends out to a silky-dry finish suitable for those with oily skin (just don't expect the mattifying effect to last very long).

Too Faced included some skin-beneficial ingredients, but the amount of retinol is next to nothing. Still, the formula is irritant- and fragrance-free, making it an ideal primer for sensitive skin as claimed. One more note: Take care not to overdo application, because applying anything more than a thin layer causes this to ball up when you apply other products over it.

Pros:
  • Temporarily smoothes over pores and superficial wrinkles.
  • Silky-dry finish suitable for those with oily skin.
  • Irritant- and fragrance-free formula is ideal for sensitive skin.
  • Colorless so it works on all skin tones.
Cons:
  • The retinol is likely too low of concentration to have impact.
Community Reviews
Ingredients

Dimethicone, Dimethicone Crosspolymer, Polysilicone-11, Nylon-12, PEG-10 Dimethicone, Polysorbate 40, Isohexadecane, Ammonium Polyacryloyldimethyl Taurate, Disiloxane, Butylene Glycol, Enantia Chlorantha Bark Extract, Oleanolic Acid, Dipropylene Glycol, Sodium Palmitoyl Proline, Nymphaea Alba Flower Extract, Arctostaphylos Uva Ursi Leaf Extract, Morus Alba Bark Extract, Tocopheryl Acetate, Cycloheptasiloxane, Cyclopentasiloxane, Cyclohexasiloxane, Phenoxyethanol, Ethylhexylglycerin, Cyclodextrin, Polysorbate 20, Retinol, BHT, BHA.

Brand Overview

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.

About the Experts

The Beautypedia and Paula’s Choice Research teams have one mission: To help you find the best products for your skin, whether they’re from Paula’s Choice or another brand. By combining efforts, we’re able to share scientific research and remain committed to the highest standards based on our decades of experience objectively reviewing thousands upon thousands of skincare and makeup formularies in all price ranges.


Beautypedia cuts through the hype to bring you product insights and recommendations you won’t find anywhere else!

See all reviews for this brand

Too Faced At-A-Glance

Too Faced is the brainchild of Jerrod Blandino, who got his start in the cosmetics industry as a department store makeup artist in the '90s. According to brand lore, Blandino's clients sought him out for his lighthearted, playful approach to beauty, which led him to create his own line. Soon he teamed up with business partner Jeremy Johnson, and launched Too Faced. The brand caught on quickly, getting distribution in stores like Nordstorm and Sephora.

Too Faced's biggest hook is its emphasis on a feminine persona that seeks to make beauty seem fun. There are several food- and scent-themed palettes, and many products bear trendy or cheeky monikers. The brand offers some top-notch performers, including some great powder products and its top-selling Better Than Sex Mascara, though there are some mis-steps as well (see our individual reviews for more information).

Note: In November 2016, cosmetics giant Estee Lauder bought Too Faced for $1.45 billion. Despite the fact that Estee Lauder sells products in China, where animal testing is in some cases required by law, Too Faced's founders say they maintain their commitment to no animal testing (and there are no plans so far to sell Too Faced products in China).

For more information about Too Faced Cosmetics call (949) 553-4431 or visit the Web site at www.toofaced.com.