At $75 you'd expect Beauty Booster Tinted Moisturizer to be some kind of wonder product, but save your money; it's not! Although the fragrance-free formula contains a small number of skin-beneficial ingredients, it isn't enough to justify the eyebrow-raising price.
Although the opaque packaging helps preserve the small amount of superstar ingredients, it's difficult to control how much of the liquid-textured product comes out of the pump, which you're bound to find frustrating if you invest in this.
Furthermore, despite the SPF 20 rating, this tinted moisturizer lacks the ingredients needed for broad-spectrum sun protection, leaving your skin susceptible to sun damage (see More Info). Plus in order to get the SPF number on the label you have to apply this product liberally and that's unlikely given this product's price point.
Beauty Booster offers light coverage with a natural finish and comes in three colors. Shade 1 is for fair skin and has pinkish undertones (not the most flattering). Shade 2 is for light skin tones but its peachy tint ends up looking orange on skin. Shade 3 was unavailable each time we checked in on this product, but appears to be for medium tan skin. Regardless of what we like or don't like about the shades, this tinted moisturizer's lack of robust sun protection is reason enough to not consider it.
- Contains some skin-beneficial ingredients.
- Shade range isn't the most flattering for a wide range of skin tones.
- Lacks the ingredients needed for sufficient broad-spectrum sun protection.
- Pump applicator makes it difficult to control amount of product dispersed.
- Overpriced for what you're (not) getting.
Beauty Booster Tinted Moisturizer SPF 20 does not include the ingredients needed to shield your skin from the sun's entire range of damaging UVA rays, which is essential for anti-aging benefits. Any SPF-rated product should contain one or more of these UVA-protecting ingredients listed as "active": avobenzone, titanium dioxide, zinc oxide, Mexoryl SX (ecamsule) or Tinosorb (Sources: Photochemical and Photobiological Sciences, December 2011, pages 81–90; Cosmetic Dermatology, Second Edition, Baumann, Leslie MD, McGraw Hill, 2009, pages 246–252; American Journal of Clinical Dermatology, Supplement, 2009, pages 19–24; The Encyclopedia of Ultraviolet Filters, Shaath, Nadim A., Allured Publishing, 2007; and Photodermatology, Photoimmunology, and Photomedicine, October 2003, pages 242–253).
Active Ingredients: Octinoxate 7.5%. Other Ingredients: Water, PEG-40 Castor Oil, Cyclopentasiloxane, Potassium Cetyl Phosphate, Hydrogenated Polyisobutane, Phenoxyethanol, Aloe Barbadensis Extract, Sodium Hyaluronate, Allantoin, Ascorbyl Palmitate, Tocopheryl Acetate, Cetearyl Alcohol, PEG-15 Cocamine, Polysorbate 60, Dimethicone, Aminomethylpropanol, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate,Polyglyceryl-4 Isostearate, Trihydroxystearin,Potassium Sorbate, Chlorphenesin, Disodium EDTA, Sodium Dehyroacetate, Carbomer, Silica, PEG-8 Methyl Ether Triethoxysilane, Titanium Dioxide, Iron Oxides, Mica.
Two things remained consistent during my visits to various Trish McEvoy counters: The makeup artists were very knowledgeable about how to use the products to achieve the best results, and all of them remarked that McEvoy is a perfectionist. New York City–based Trish McEvoy knows a lot about makeup and how to use it to one's advantage, but we're afraid her perfectionist nature did not translate into across-the-board perfect products. There's much to love about her makeup, from improved powder-based products to her peerless brushes and ingenious day planner–style makeup cases. But while other artistry-driven lines are churning out innovative products and broadening their range so customers are treated to a variety that encompasses almost every preference, McEvoy continues to lag behind.
McEvoy's motto is "real makeup for real women," and we have no doubt that most women will be pleased with the manner in which this line allows them to assemble their own well-organized makeup kits. The products aren't inexpensive by any means, but sometimes convenience is worth the price, and many of the items (such as the formidable brushes) will need to be purchased only once. And keep in mind that McEvoy's Planners have room for other companies' products, so committing to this system doesn't limit you to only one product line.
Although the tester units have been visually improved and the products organized in a more logical manner, you'll still need a salesperson's assistance to identify product type and shade names. For example, while looking at the powder eyeshadows (McEvoy offers several formulas) we had to lift up the tiny powder tablets to see which formula we were testing. The same deficiency applies to nearly everything on the tester units, which makes shopping this line more frustrating than enjoyable. However, if you come across a McEvoy makeup artist, they are (at least in my experience) genuinely helpful and more than willing to demonstrate products without being pushy. We appreciate the emphasis on artistry over sales, because many of these products (applied well) sell themselves. Pay attention to the powders (regular, bronzing, and shiny), eyeshadows, mascaras, brow gel, Glaze Lip Color, and the aforementioned brushes and you're bound to be thrilled with your experience at a Trish McEvoy counter.
McEvoy and her husband, dermatologist Dr. Ronald Sherman, formulated her latest group of skin-care products. We naturally wanted to assume this meant improved products, including sunscreens with sufficient UVA protection and no fragrance (after all, a dermatologist should know better). Unfortunately, my assumption was wrong. It's not that all of McEvoy's latest skin-care products are bad. Rather, it's just that the formulas lack a state-of-the-art edge to accompany their prestige prices, and the few sunscreens available are seriously deficient.
For more information about Trish McEvoy, call 1-855-559-8800 or visit www.trishmcevoy.com.
Note: McEvoy's Web site has been "under development" since work began on this book. As we go to press, it is still nothing more than a Home page.