Ulta's Oil-Free Eye Makeup Remover is a standard, but good, fragrance-free eye makeup remover that's suitable for all skin types. The formula relies on detergent cleansing and slip agents to break down makeup, and while these are effective, we urge caution when using them around the eyes because the cleansing agents can sting if eye contact occurs.
This is also the type of makeup remover that's best used before, not after, regular facial cleansing as the makeup remover's cleansing agents should be rinsed rather than left on skin. Almost all types of makeup are easy to remove with this product; you'll need to expend more effort to take off long-wearing or waterproof eye makeup (a silicone- or oil-based remove is better for those types of makeup).
- Removes most types of eye makeup without much effort.
- Doesn't excel at removing long-wearing or waterproof eye makeup.
- The detergent cleansing agent can sting if eye contact occurs, and this must be rinsed after use.
Eye makeup remover effortlessly removes makeup including waterproof mascara. Oil-free formula that gently removes makeup without tugging, pulling or stinging the eyes.
Water, Butylene Glycol, Disodium Cocoamphodiacetate, PEG-8, PEG-32, Phenoxyethanol, Potassium Phosphate, Disodium EDTA, Methylparaben, Dipotassium Phosphate.
Since Ulta was founded in 1990, the company has continued to carve out a unique position as a specialty beauty store by offering a large selection of upscale and drugstore cosmetics in all price ranges, all under one roof. There are currently over 675 Ulta locations across the United States, and, like Sephora, Ulta sells its own product line right alongside more familiar brands such as Revlon, Murad, and philosophy.
The Ulta Collection offers a variety of basic makeup products, from foundation to eye shadow to lip gloss. Nearly all items in the Ulta Collection are inexpensive, and its lower price point is a major draw.
As with most cosmetics lines, Ulta has its share of good and bad products; however, it seems for every good to great makeup product the line has two average-to-poor options. Testers may or may not be available, so choose wisely.
Among the safer categories of Ulta makeup are the eyeshadows, many of the mascaras, brow products, and most of the foundations, particularly the cream-to-powder and powder formulas.
Despite our enthusiasm for Ulta's large selection of eyeshadow, the quality is inconsistent, especially when it comes to texture and how they apply, even among different shades in the same category. The best way to shop this line is to pay attention to which products we've reviewed favorably and to take extra time to play with the products in-store (assuming the Ulta you frequent keeps testers available).
In recent years, Ulta has branched out from makeup to skin care. Their namesake skin care has the same affordable price point as the makeup, and some of the products are actually quite good. Skip the cleansers, ignore the moisturizers in jar packaging, and forget about the pore-tightening products...the rest is worth exploring, but again, this is not a brand to shop without some knowledge of what you're buying and how it performs.
For more information about Ulta Beauty, call 866-983-8582 or visit www.ulta.com.