24/7 Waterproof Liquid Eyeliner

Price:
$19 
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Category:
Makeup > Eyeliners > Waterproof Eyeliner
Last Updated:
2/13/2013
Jar Packaging:
No
Tested On Animals:
No

Although this liquid eyeliner is waterproof, the truth is that most are, and without question the gel eyeliners (typically sold in tiny jars) are waterproof, too. Whether you want to keep your eyeliner on for 24 hours is up to you, but this option lasts all day once it sets.

The fluid texture is slightly runny, so application tends to be uneven (the thin, long brush doesn’t help this go on any easier, either). Still, with practice, you can build a thin or thick line that, once set, won't budge.

As is typical of Urban Decay, they offer some unconventional colors. Black and brown are represented, but there also are bolder hues, so select depending on your personal preference and the look you're going for.

Tips: Per the instructions, be sure to shake well before each use. You will need an oil- or silicone-based makeup remover to make sure you get all of this off each time it's worn.

Pros:
  • Long-wearing formula, whether you keep it on all day and night or just during the workday.
  • Will not smear, smudge, or flake once set.
Cons:
  • Expensive. You can find great liquid eyeliners at the drugstore.
  • Formula is runny and must be applied carefully to avoid an uneven result.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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