02.13.2013
1
Urban Decay
Big Fatty Mascara
Rating
$20
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:02.13.2013
Jar Packaging:False
pH:
Tested on animals:No
Overview

Big Fatty Mascara purports to thicken and lengthen lashes, but it's just not as impressive as less expensive mascaras found at the drugstore. While you do get some thickening and lengthening it comes at the expense of a clumping formula. Another nuisance is the overly long brush that's a bit tricky to use. Take our advice and save yourself money by checking out superior options on our Best Mascaras list.

Claims
Ingredients
Brand Overview

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier; bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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Thursday, May 15, 2014
Very wet formula

The plastic bristle brush actually alternates with rows of bristles and rows of bare flat plastic. The formula is very wet so when you try to build volume, your lashes start sticking together. Separating the lashes with a Q-tip or lash comb just make things messier and by then you have a gloppy, messy lashes. I would only recommend this to people with long, thick, curly lashes already but wants that extra "oomph". The jet black wet formula certainly does that.

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