Despite a very clever name reminiscent of summertime fun by the pool, this waterproof mascara doesn't do a lot to justify its price. Yes, it is waterproof but so are lots of other mascaras that cost less and offer stronger performance.
The formula tends to go on a bit wet, but does add instant impact and leaves lashes reasonably long with just a few short strokes from the tiny but well-designed brush. Thickness isn't much, but that's true for most waterproof mascaras because the ingredients that make the formula waterproof tend to result in a thinner texture, thus a thinner application.
On the plus side, this leaves lashes soft rather than brittle, and it doesn't flake. Despite that bit of good news, if you're not extra-careful during application this will smear (a lot) before it sets. It requires an oil- or silicone-based makeup remover, as cleanser alone doesn't completely remove this formula.
- Lengthens and defines lashes while keeping them soft.
- Waterproof formula holds up in the rain or pool.
- Expensive considering the great waterproof formulas at the drugstore.
- Smears easily before it sets due to the slightly too-wet formula.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.