Although Urban Decay got creative (to your skin’s benefit) with their Complexion Primer Potion-Brightening, the formulary bells and whistles don’t sound as loudly here. This slightly thick, silicone-based primer goes on slightly white and leaves a faint white cast. We suppose you could consider that a brightening effect, but it’s basically canceled once you apply foundation over it. This primer’s silky texture can slightly fill in large pores, but not to the extent that you’ll look air-brushed to poreless perfection. It feels light and is compatible with oily skin.
The only extra of note is a tiny amount of olive oil, but this is still an interesting primer to consider if you want to add such a product to your routine. It isn’t essential, but some consumers really want to try a primer.
Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Cyclopentasiloxane, Hexyl Laurate, Polyglyceryl-4 Isostearate, PEG-10 Dimethicone, Phenoxyethanol, Stearic Acid, HDI/Trimethylol Hexyllactone Crosspolymer, Alumina, Olea Europaea (Olive) Fruit Oil, Ethylhexylglycerin, Silica
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.