The slightly hourglass-shaped, rubber-bristle brush of this mascara has bristles that work like miniature teeth, "grabbing" each lash to elongate it. The brush also allows you to deposit extra mascara at the base of the lashes for more dramatic, eyeliner-like impact.
Definitely best for length rather than thickness, you can achieve surprisingly long lashes with only minor clumping along the way. You may notice some minor smearing until this sets, but it's easily cleaned with a dry cotton swab. On balance, this is a good mascara, but it's worth mentioning that there are equally good options at the drugstore.
Note: The "growth serum" this mascara contains is little more than conditioning agents and a peptide, and there is not a shred of published research proving it makes lashes grow longer, stronger, or darker. You can safely ignore this claim; this product is not mascara with the power to grow your lashes.
- Brush allows a stronger deposit of mascara at the base of the lashes for greater impact.
- Lengthens lashes quickly with minimal clumps.
- Once set, does not flake or smudge.
- Removes with a water-soluble cleanser.
- Has a slight tendency to smear before it sets, especially if you overdo it during application.
- Cannot grow longer lashes as claimed. The lengthening effect is gone once this is removed.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.