Urban Decay, a company known for its edgy marketing, is really pulling out all the stops with its Revolution Lipstick. Claiming that this has a "Pigment Infusion System" and "Maxi-Lip Technology," and with shade names like "Anarchy," "Catfight," and "Protest," this lipstick attracts attention! But, in truth, there's nothing revolutionary about it, which may explain all the razzle-dazzle you have to wade through before even trying it on!
In reality, this is just an average-quality moisturizing lipstick. Urban Decay says its moisturizers will plump lips and make them appear fuller, but every good moisturizing lip product does the exact same thing because smooth, moisturized lips always look fuller than dry, flaky lips.
This glides on easily and smoothly, and doesn't take too many swipes to get good coverage, although it's certainly not the potent instant full color coverage Urban Decay claims.
It's fragrance-free, which is always good, and it has an attractive soft-shine finish. It wears for about three hours before you have to reapply, which is not the "extended wear" that Urban Decay claims—at least it's not our definition of extended wear!
That's not to say this lipstick is bad. It's just average, and certainly doesn't live up to all its claims. There are several other lipsticks that cost far less and that have the same positive qualities, and then some!
- Glides on smoothly and easily.
- Has good color coverage with a couple of swipes.
- Has an attractive soft-shine finish.
- Does not have "insane pigmentation," as Urban Decay claims.
- Is not long-wearing as claimed.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.