This mascara has a curved brush that some may find helps application because, if your eyes are larger, it makes it a bit easier to reach the base of lashes without contorting your hand as you sweep the brush through lashes.
Although some may find the shape of the brush an advantage, the mascara itself disappoints. It goes on inky-black but also unevenly, requiring you to comb through lashes with a separate brush to smooth the results. This builds modest length and a hint of thickness but absolutely does not curl lashes.
The curling benefit is the main selling point of this mascara, so the fact that lashes won't look the least bit curled or softly fringed is a letdown. The formula contains some lash-conditioning ingredients that keep lashes soft and pliable, but so do many other mascaras that not only cost less but offer much better performance.
- Curved brush can make it easier to reach the base of your lashes with minimal effort.
- Expensive for merely average results.
- Does not curl lashes, not even a little.
- Length and thickness isn't too impressive.
- Applies unevenly, requiring a lash comb for smooth, clump-free results.
From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.
Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.
Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.
For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.