Urban Decay

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier; bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

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+ Rating Product Brand Category Price Size
Good Skyscraper Multi-Benefit Mascara Urban Decay Regular Mascara  $20.00
Good Eyeshadow Primer Potion Urban Decay Eyeshadow Primers  $20.00
Best Brow Box Urban Decay Brow Powder/Wax  $29.00
Good Eyeshadow Transforming Potion (Discontinued) Urban Decay Specialty Makeup Products  $18.00
Poor Clean & Sober Makeup Remover (Discontinued) Urban Decay Eye Makeup Removers  $18.00 3.40 fl. oz.
Best Naked Skin Ultra Definition Pressed Powder Urban Decay Powder Foundation  $34.00
Average Loose Pigments (Discontinued) Urban Decay Powder Eyeshadow  $20.00
Average Super Saturated High Gloss Lip Color Urban Decay Lip Tint/Lip Stain  $19.00
Poor Guardian Angel Spray Moisturizer SPF 8 Urban Decay Moisturizer with Sunscreen  $26.00 4.00 fl. oz.
Good 24/7 Waterproof Liquid Eyeliner Urban Decay Waterproof Eyeliner  $19.00
Average Dew Me Moisturizing Makeup Setting Spray Urban Decay Specialty Makeup Products  $29.00 4.00 fl. oz.
Poor 24/7 Glide-On Eye Pencil Urban Decay Eye Pencil  $19.00
Good Urbanbrow Styling Brush and Setting Gel Urban Decay Brow Gels/Tints  $20.00
Good Surreal Skin Cream to Powder Foundation Urban Decay Cream-to-Powder Foundation  $35.00
Good Eyelash Primer Potion Urban Decay Mascara Primers  $20.00
Poor Ink For Eyes Urban Decay Liquid/Gel/Cream/Cake  $20.00
Average De-Slick Oil Control Makeup Setting Spray Urban Decay Specialty Makeup Products  $29.00 4.00 fl. oz.
Good Surreal Skin Creamy Concealer Urban Decay Liquid Concealer  $16.00
Poor Heavy Metal Glitter Liner Urban Decay Liquid/Gel/Cream/Cake  $18.00
Good Eyeshadow Primer Potion, Sin Urban Decay Eyeshadow Primers  $20.00
Poor Naked Skin Body Beauty Balm SPF 20 Urban Decay BB Cream  $32.00 5.50 fl. oz.
Good Lush Lash Mascara Growth Serum-Infused Conditioning Mascara Urban Decay Lash Growth/ Lash Conditioners  $20.00
Average Smoke Out Eye Pencil (Discontinued) Urban Decay Eye Pencil  $14.00
Good Lipstick Urban Decay Cream Lipstick  $22.00
Good Lip Primer Potion SPF 15 Urban Decay Specialty Makeup Products  $20.00
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