Urban Decay

Urban Decay At-A-Glance

Strengths: Workable options in almost every category; excellent cheek tint; bonanza for anyone who wants lots of shiny eyeshadows; good mattifier; bronzing powder; brow products; makeup brushes.

Weaknesses: Mostly average to poor mascaras; limited foundation shades and some disappointing lip glosses; the products designed to help makeup last longer don't help.

From its unconventional beginnings in 1996 with the debut tagline of "Does Pink Make You Puke?" Urban Decay has been at the forefront of the ongoing trend toward unconventional colors. Their approach to beauty is still rooted in steering clear of the norm, but for those creative, unconventional folks who want the opportunity to express themselves with well-formulated, edgy products, this is the line to look to.

Now representing itself by the decidedly tamer "Beauty with an Edge" slogan, the line still offers several shiny options (which excel by virtue of how well they cling to skin), but the items that really deserve your attention include some of their mascaras, bronzing powder, blush, and brow products. The brush collection is highly recommended and priced on the low end when compared to other department-store lines, and Urban Decay counters (as opposed to Sephora stores, where the line is typically sold) offer helpful literature about how to design a complete makeup look. The colors may be unconventional and more clownish than classy, but their placement advice is right-on.

Shortcomings of this edgy line include the lack of lipsticks and some glittery products that apply terribly. Those who appreciate products that make a statement (though it may not always be one that puts you in your most flattering light) should explore the best of what is offered here, as should those whose makeup concepts occasionally lean toward the adventurous side.

For more information about Urban Decay, call (800) 784-URBAN or visit www.urbandecay.com.

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+ Rating Product Brand Category Price Size
Best Brightening & Tightening Complexion Primer Potion Urban Decay Foundation Primer  $31.00 1.00 fl. oz.
Best Brow Box Urban Decay Brow Powder/Wax  $29.00
Best Razor Sharp Ultra Definition Finishing Powder Urban Decay Loose Powder  $31.00
Best Matte Eyeshadow Urban Decay Powder Eyeshadow  $18.00
Best Naked Skin Ultra Definition Pressed Powder Urban Decay Powder Foundation  $34.00
Best Naked Skin Weightless Ultra Definition Liquid Makeup Urban Decay Liquid Foundation  $39.00
Best Naked Skin Ultra Definition Loose Finishing Powder Urban Decay Loose Powder  $34.00
Best NAKED Palette with Brush Urban Decay Powder Eyeshadow  $50.00
Good De-Slick in a Tube Mattifying Gel Urban Decay Oil-Absorbing/Mattifying  $28.00
Good Complexion Primer Potion-Pore Perfecting Urban Decay Foundation Primer  $31.00 1.00 fl. oz.
Good Lip Envy Urban Decay Long-Wearing Lipstick  $17.00
Good Surreal Skin Creamy Concealer Urban Decay Liquid Concealer  $16.00
Good Surreal Skin Cream to Powder Foundation Urban Decay Cream-to-Powder Foundation  $35.00
Good Eyelash Primer Potion Urban Decay Mascara Primers  $20.00
Good Eyeshadow Transforming Potion (Discontinued) Urban Decay Specialty Makeup Products  $18.00
Good Baked Bronzing Powder Urban Decay Powder Bronzer  $26.00
Good 24/7 Waterproof Liquid Eyeliner Urban Decay Waterproof Eyeliner  $19.00
Good Lipstick Urban Decay Cream Lipstick  $22.00
Good Deluxe Eyeshadow Urban Decay Powder Eyeshadow  $18.00
Good Naked Flushed Urban Decay Cream/Cream-to-Powder Blush or Bronzer  $30.00
Good Lip Primer Potion SPF 15 Urban Decay Specialty Makeup Products  $20.00
Good Eyeshadow Primer Potion Urban Decay Eyeshadow Primers  $20.00
Good Eyeshadow Primer Potion, Eden Urban Decay Eyeshadow Primers  $20.00
Good Eyeshadow Primer Potion, Greed Urban Decay Eyeshadow Primers  $20.00
Good Skyscraper Multi-Benefit Mascara Urban Decay Regular Mascara  $20.00
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