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Victoria's Secret At-A-Glance

Strengths: Good concealer, and mascara; outstanding powder eyeshadow, liquid liner, and long-wearing lip color; good makeup remover.

Weaknesses: Average foundation (and only one option); disappointing eye pencil, lip balms, and oil-blotting papers.

Victoria's Secret makeup clearly tries to play up the same sleek, coy sexuality the rest of the Victoria's Secret merchandise is known for. And what could be a better environment for offering makeup! Victoria's Secret stores are all about a woman feeling sexy and beautiful, head to toe. If you're donning a silky teddy or lacy corset, the complete look almost begs for full, glossed, pouty lips and softly blushed cheeks, and this cosmetics line supplies that, albeit with shine and glitter to spare.

In the fall of 2006, the former Victoria's Secret makeup line blossomed with a whole new look and more enticing branding. Dubbed Very Sexy Makeup (to complement the company's popular fragrance of the same name), the line benefited from a streamlined product selection, while the packaging was updated from polished silver to lacquered black with metallic fuchsia stripes. The image update is sleek and mostly impressive, and kudos are due for to the well-designed tester units, which allow customers to experiment with every shade and offer plenty of tissues, cotton balls, mirrors, and makeup remover. Although I could argue that it doesn't take loads of shimmer and glitter to create very sexy makeup, I'll keep my comments focused on the products themselves, a surprising number of which are quite good and moderately priced.

Items worth checking out include the Liquid eyeliner, Face Illuminator and the impressive Long Wear Lip Shine. The lack of foundation options and a disregard for sufficient UVA protection in every product sporting an SPF rating is disappointing. If you happen to be visiting Victoria's Secret for their annual bra sale you might want to check out some of their makeup items just for the fun of it.

For more information about Victoria's Secret Cosmetics, call (800) 411-5116 or visit www.victoriassecret.com/beauty.

585633-IIS5 v1.0.0.394 5/30/2015 5:56:08 AM
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