This twist-up blush stick is Longo’s version of fellow makeup artist Francois Nars’s The Multiple. The version from Nars has the edge due to its smoother application and blendability. The water content of Longo’s Hydro Stick is its selling point, but also its undoing. The stick tends to drag on skin and is difficult to blend evenly unless your skin is sufficiently moist. It’s an OK option for those who don’t want powder blush, but do want translucent color with shimmer. For the money, however, we’d look to The Multiple first, or the less expensive stick blushes from Clinique and Avon.
Vincent Longo is a fashion makeup artist with a long list of celebrity and supermodel clients. To give you a little background, Australian-born Vincent Longo has been in the beauty business for quite a while. Believing "all women are beautiful," he studied makeup artistry in Italy and eventually migrated to New York, where he was the featured makeup artist for one of Cindy Crawford's first professional photo shoots, circa 1981. Longo's resume continues with consulting and makeup artistry work for such well-known brands as Revlon, Elizabeth Arden, and Estee Lauder. His namesake line launched in 1994 and is sold primarily at Sephora boutiques and at Barneys New York.
Makeup artist–helmed lines usually present a well-balanced range of performance-oriented products in line with what's needed to create a variety of looks, from casual to theatrical. Although Longo's assembly of products allows for such creativity, the quality isn't as uniform as most competing makeup artist–type lines. However, there are a few standouts in this collection that make it worth checking out, just watch out for the blunders that don't paint a pretty picture.
You'll find the foundation shade range to be a strong point of this line, yet in most cases it's counterbalanced by insufficient UVA protection for the bases with sunscreen. The brushes are underwhelming and lack the quality you might expect from an artist's line, and the mascaras pale in comparison to what you'll find from Lancome, L'Oreal, or Maybelline. Almost all of the powders and powder-based products (blush, eyeshadow) are exceptional, with elegant blending and smoothness.
If your budget allows, these pricey, well-formulated options are a consideration. There's certainly promise and proof among the top products here, but this line has yet to reach the status of one-stop makeup shopping in the same manner that lines like Stila or Laura Mercier have.
For more information about Vincent Longo, call 212-760-0099 or visit www.vincentlongo.com.
Note: Kudos to Vincent Longo for being one of the only cosmetics companies to post a complete list of their products' ingredients on the company Web site.