Water Canvas Creme-to-Powder Foundation

Price:
$57 
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Category:
Makeup > Sensitive Skin Products > Foundations without Sunscreen > Cream-to-Powder Foundation
Last Updated:
12/27/2013
Jar Packaging:
No
Tested On Animals:
No

Water Canvas Creme-to-Powder Foundation is Longo’s trademark product, and though it has an interesting texture it is not exclusive to Longo’s line. For example, Awake’s Hydro Manage Makeup and Borghese’s Molto Bella Makeup, like Longo’s Water Canvas, are foundations that feel like a spongy liquid powder. They feel lightweight and have less slip than traditional cream-to-powder makeup, and they dry to a matte, slightly powdery finish that can be a bit tacky. This type of foundation is best for someone with normal to oily or combination skin, or slightly dry skin looking for light to medium coverage. Be aware that this type of foundation can roll and chip out of the container if you aren’t meticulous about keeping the compact tightly closed or if you apply too much pressure with your makeup sponge. Longo’s version is the most expensive, but also happens to have the most natural-looking result, which may explain its enduring popularity. The selection of 16 shades is mostly outstanding and includes colors for fair to dark skin tones. The only ones to avoid are Sandy Beige, Honey Pecan, and Sienna, all of which are too peach or ash for most skin tones. Note: Literature for this product touts its SPF, but the product does not list any active ingredients, so do not rely on it for sun protection.

Water, Butylene Glycol, Talc, Ethylhexyl Methoxycinnamate, Glycerin, Nylon-12, Agar, Dipotassium Glycyrrhizate, Phytoseryl/Behenyl/octyldodecyl Lauroyl Glutamate, Pyridoxine HCI, Sodium PCA, Tocopherol, Acrylates Copolymer, Aluminum Hydroxide, Benzophenone-3, Ceratonia Siliqua Gum, Chondrus Crispus (Carrageenan), DEA-C8-18 Perfluoroalkylethyl Phosphate, Dimethicone, Dipentaerythrityl Hexahydroxysterate/Hexasterate/Hexarosinate, Hydrated Silica, Lecithin, Pentaerythrityl Rosinate, Polysorbate 85, Polysorbate 80, Sodium Methyl Lauroyl Taurate, Sorbitan Sesquioleate, Sucrose, Sucrose Polystearate, Triceteareth-4 Phosphate, Triethanolamine, Triethylhexanoin, Xanthan Gum, Zinc Laurate, Methylparaben, May Contain (+/-): Iron Oxides, Iron Oxides, Iron Oxides, Mica, Titanium Dioxide

Vincent Longo is a fashion makeup artist with a long list of celebrity and supermodel clients. To give you a little background, Australian-born Vincent Longo has been in the beauty business for quite a while. Believing "all women are beautiful," he studied makeup artistry in Italy and eventually migrated to New York, where he was the featured makeup artist for one of Cindy Crawford's first professional photo shoots, circa 1981. Longo's resume continues with consulting and makeup artistry work for such well-known brands as Revlon, Elizabeth Arden, and Estee Lauder. His namesake line launched in 1994 and is sold primarily at Sephora boutiques and at Barneys New York.

Makeup artist–helmed lines usually present a well-balanced range of performance-oriented products in line with what's needed to create a variety of looks, from casual to theatrical. Although Longo's assembly of products allows for such creativity, the quality isn't as uniform as most competing makeup artist–type lines. However, there are a few standouts in this collection that make it worth checking out, just watch out for the blunders that don't paint a pretty picture.

You'll find the foundation shade range to be a strong point of this line, yet in most cases it's counterbalanced by insufficient UVA protection for the bases with sunscreen. The brushes are underwhelming and lack the quality you might expect from an artist's line, and the mascaras pale in comparison to what you'll find from Lancome, L'Oreal, or Maybelline. Almost all of the powders and powder-based products (blush, eyeshadow) are exceptional, with elegant blending and smoothness.

If your budget allows, these pricey, well-formulated options are a consideration. There's certainly promise and proof among the top products here, but this line has yet to reach the status of one-stop makeup shopping in the same manner that lines like Stila or Laura Mercier have.

For more information about Vincent Longo, call 212-760-0099 or visit www.vincentlongo.com.

Note: Kudos to Vincent Longo for being one of the only cosmetics companies to post a complete list of their products' ingredients on the company Web site.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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