Bright Lights Rice Milk Essence is a lightweight moisturizer that is extremely overpriced for what you get, unless you think brown rice seed extract is a precious commodity for skin. What’s problematic about this moisturizer is the high amount of angelica, which is a photosensitizing ingredient, and red sage, a plant whose volatile components include a significant amount of camphor, a skin irritant. The only brightening this product will cause is potential redness from topical exposure to the fragrant plant extracts.
Gently lightens dark spots, age spots. Unlike harsh bleaches, Wei East's Rice Milk Essence soothes as it evens skin tones, leaving a more luminous and healthy complexion. Use this ancient remedy to achieve modern perfection.
Water, Butylene Glycol, Hexadecyl Stearate, Oryza Sativa (Brown Rice) Seed Extract, Angelica Sinensis Extract, Salvia Miltiorrhiza (Red Sage) Root Extract, Carthamus Tinctorius (Safflower) Flower Extract, Lithospermum Erythrorhizon Root Extract, Paeonia Suffruticosa (Tree Peony) Root Extract, Coix Lacryma-Jobi Seed Extract, Gardenia Jasminoides Flower Extract, Peg/Ppg-8/3 Diisostearate, Isostearyl Stearoyl Stearate, Sucrose Cocoate, Glyceryl Stearate, Stearic Acid, Tromethamine, Methylparaben, Propylparaben, Diazolidinyl Urea, Xanthan Gum, Fragrance, Carbomer
The goal of the Wei East skin-care line is to bring Chinese herbal remedies together with Western cosmetics science, a fusion aimed at creating products that provide the best ingredients of the present with those of the ancient past. Many of the ingredients are unique to this line. Yet, aside from the claims, the inherent problem with this concept is that there is very little proof, beyond anecdotal evidence, that any of the chosen Chinese herbs and various plant extracts have benefit for skin. Of course, that fact didn't stop Wei East from assigning all manner of benefits to such romantic-sounding ingredients as white lotus, lily, and Chinese rose.
The good news is that some of the less-exotic plant extracts in these products do have a reasonable amount of research backing up the claims they make for having a positive impact on skin. Not surprisingly, Wei East, just like hundreds of other cosmetics lines, also takes their claims far beyond reality. None of these ingredients, from China or anywhere else on earth, will restore aging skin to its youthful state.
Wei East also claims to offer a "wide range of skincare products [that] meet the unique needs of various skin types," yet there are no products to address acne or blackheads, no AHA or BHA exfoliants, and, most surprisingly, not a single sunscreen (how did they miss that quintessential skin-care need?). A skin-care line without a well-formulated sunscreen hasn't really got its feet on the ground, and must be using research from the turn of the century. Also, you can ignore Wei East's statement that their products are 100% irritant-free because several of the plants they include are irritating. They also claim that the herbal extracts in these products are picked and packed at their peak of freshness, but why would a company so concerned about the freshness and potency of natural ingredients package so many of its products in jars, exposing these substances to deteriorating light and air? What a sad oversight.
Although this is a fairly pricey line, there are some commendable products. The cleansers are all adept at their jobs and also facilitate makeup removal; there are some topical scrub options; and the excellent China Herbal Eyes Alive is recommended, although not because it banishes dark circles and puffiness as claimed. Watch out for the toners and any of the treatment products, which either contain dubious or irritating ingredients or are simply a waste of time and money.
For more information about Wei East (pronounced "way east"), call (888) 934-3278 or visit www.weieast.com.