Bright Lights Rice Milk Face Cream

by Wei East   Bright Lights
Price:
$29.98 - 2 fl. oz.
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Category:
Skin Care > Retinol Products > Lighteners Without Hydroquinone
Last Updated:
4/10/2013
Jar Packaging:
No
Tested On Animals:
No

It’s interesting that Wei East claims this skin-lightening product uses a “centuries old herbal recipe” because what we know about the potential lightening ability of the plant extracts in this product is a fairly recent discovery. Of course, who wants to use skin care that’s “centuries old” anyway? You wouldn’t use the same computer from 10 years ago, so why set yourself back (way back) with skin care? The latest research about ingredients is what your skin needs.

It is possible you’ll see some minor lightening from this product, because licorice root and mulberry leaf have some intriguing in vitro research pertaining to their effect on interrupting melanin (skin pigment) synthesis. This product also is packaged to keep the plant ingredients stable during use. Although not as effective as a skin-lightening product with hydroquinone or a higher amount of vitamin C, Bright Lights Rice Milk Face Cream is worth considering by those with normal to dry skin not prone to blemishes.

Using centuries old herbal recipes, our Bright Lights Rice Milk Cream gently fades away unwanted age spots and helps to even out your complexion for a healthy, luminous glow.

Deionized Water, Hexadecyl Stearate, Butylene Glycol, Sesamum Indicum (Sesame) Seed Oil, Cyclopentasiloxane, Glycerin, Oryza Sativa (Brown Rice) Seed Extract, Glycyrrhiza Uralensis (Licorice) Root Extract, Morus Alba (Mulberry) Leaf Extract, Cetyl Phosphate, Cetyl Alcohol, Sorbitan Stearate, Polysorbate 60, Tromethamine, Methylparaben, Propylparaben, Carbomer, Diazolidinyl Urea, Xanthan Gum, Disodium Edta, Fragrance, Ascorbyl Palmitate

The goal of the Wei East skin-care line is to bring Chinese herbal remedies together with Western cosmetics science, a fusion aimed at creating products that provide the best ingredients of the present with those of the ancient past. Many of the ingredients are unique to this line. Yet, aside from the claims, the inherent problem with this concept is that there is very little proof, beyond anecdotal evidence, that any of the chosen Chinese herbs and various plant extracts have benefit for skin. Of course, that fact didn't stop Wei East from assigning all manner of benefits to such romantic-sounding ingredients as white lotus, lily, and Chinese rose.

The good news is that some of the less-exotic plant extracts in these products do have a reasonable amount of research backing up the claims they make for having a positive impact on skin. Not surprisingly, Wei East, just like hundreds of other cosmetics lines, also takes their claims far beyond reality. None of these ingredients, from China or anywhere else on earth, will restore aging skin to its youthful state.

Wei East also claims to offer a "wide range of skincare products [that] meet the unique needs of various skin types," yet there are no products to address acne or blackheads, no AHA or BHA exfoliants, and, most surprisingly, not a single sunscreen (how did they miss that quintessential skin-care need?). A skin-care line without a well-formulated sunscreen hasn't really got its feet on the ground, and must be using research from the turn of the century. Also, you can ignore Wei East's statement that their products are 100% irritant-free because several of the plants they include are irritating. They also claim that the herbal extracts in these products are picked and packed at their peak of freshness, but why would a company so concerned about the freshness and potency of natural ingredients package so many of its products in jars, exposing these substances to deteriorating light and air? What a sad oversight.

Although this is a fairly pricey line, there are some commendable products. The cleansers are all adept at their jobs and also facilitate makeup removal; there are some topical scrub options; and the excellent China Herbal Eyes Alive is recommended, although not because it banishes dark circles and puffiness as claimed. Watch out for the toners and any of the treatment products, which either contain dubious or irritating ingredients or are simply a waste of time and money.

For more information about Wei East (pronounced "way east"), call (888) 934-3278 or visit www.weieast.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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