Color Icon Eyeshadow Palette (Discontinued)

by Wet 'n Wild  Color Icon
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Makeup > Eyeshadows > Powder Eyeshadow
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These eyeshadows are part of Wet ‘n’ Wild’s attempt to update and improve their product line, and these palettes do a mixed job of improving their image. Each compact has six shades of powder eyeshadows: three matte versions and three shimmery shades. Although the company hypes these shadows as rivaling department store brands like M.A.C., that simply isn’t the case here. These shadows are extremely hit or miss. However, when they’re good, they’re exceptionally good! The matte shades are indeed matte, but some are so dry that they ball up and flake immediately. Others, like the dusty peach shade in the Greed palette, are gorgeous and long-lasting. The same rule applies for the shimmer shades; some flake, but some, like the metallic charcoal in Lust, go on creamy-smooth and pigment-rich. Each of the six palettes has at least two shades that impress in texture, application, and color, and at this price, that’s still a pretty good deal!

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit

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