12.03.2014
1
126
Wet 'n Wild
Color Icon Eyeshadow Trio
Rating
$2.99
Category:Makeup > Eyeshadows > Powder Eyeshadow
Last Updated:12.03.2014
Jar Packaging:No
Tested on animals:No
Overview

These trios are assembled as how-to kits for a foolproof contoured eye design, and they mostly succeed. Like other Color Icon shadows, the texture is smooth and the application is easy if you use a professional brush (the included applicators are a waste of time). The pigmentation across the shades in each palette is inconsistent, so these require some experimenting to determine which of the shades go on heavier than the others. With each pressed powder eyeshadow embossed with “Eyelid,” “Crease,” or “Browbone” , these give novice makeup-wearers some idea of where to start, though the shades are versatile enough to work outside of these combinations.

Claims
Ingredients
Brand Overview

Wet 'n' Wild At-A-Glance

Strengths: Inexpensive, good tinted moisturizer with sunscreen; some attractive bronzing powders; mostly good eyeshadow and lipstick options.

Weaknesses: Unimpressive concealers; large assortment of average to poor eyelining products; the mascaras do little to impress; some lip products suffer from the inclusion of irritants; the makeup brushes.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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01.12.2015
Supposed to have great pigmentation

I've been on 2 youtube sites where they both highly recommend these shadows. Comparing them to Mac and urban decay.I've seen the swatches. You can't beat the price or the pigmentation at that price.

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Reviewed by
Annette D.
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