H2O Proof Waterproof Mascara (Discontinued)

Price:
$2.99 
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Category:
Makeup > Mascaras (waterproof) > Waterproof Mascara
Last Updated:
5/17/2012
Jar Packaging:
No
Tested On Animals:
No
H2O Proof Waterproof Mascara sells at a price that makes me wish it was a great recommendation, but mascaras have never been one of Wet ‘n’ Wild’s strong suits. This version produces negligible to very modest length and barely any thickness, but it does apply evenly without clumping or smearing, and it is waterproof. If you’re OK with an average mascara (perhaps because you already have long, thick lashes or you just want minimal definition), this is an ordinary, but unquestionably affordable, option.

Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.

For more information about Wet 'n' Wild, visit www.wnwbeauty.com.

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Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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