This product is little more than clever marketing because it adds up to a poor foundation and an even poorer primer. When you dispense some of this liquid foundation from the squeeze tube packaging, what you get is a runny, white liquid with small balls of powdered pigment that burst into color when they’re blended. So, make no mistake, it’s not intuition at work here; the color’s transformation is simply a result of that powdered pigment being released into the liquid as you blend. The problem is that these pigment spheres don’t break down easily, and because coverage is sheer, the graininess and streaking left behind is noticeable. Even worse, there’s a filminess to the dry finish that’s uncomfortable, unflattering, and quite sticky to the touch. This product also contains several irritating fragrance chemicals. If you’re really curious about trying a “shade-adjusting” foundation, head a bit farther down the drugstore aisle and check out Almay’s highly rated version.
Water, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone, Butylene Glycol, Mannitol, Cyclopentasiloxane, Phenyl Trimethicone, Cellulose, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Triethanolamine, PEG-75, Alumina, C12-14 Pareth-12, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Acrylates/Ammonium Methacrylate Copolymer, Barium Sulfate, Silica, Fragrance, Dimethicone Crosspolymer, PEG/PPG-18/18 Dimethicone, Isohexadecane, Polysorbate 80, Caprylic/Capric Triglyceride, Triethyl Citrate, Glycine Soja Oil, (Soybean), Tocopheryl Acetate, Aloe Barbadensis Leaf Extract, Dimethiconol, Hydroxypropyl Methylcellulose, Benzyl Salicylate, Linalool, Benzyl Benzoate, Butylphenyl Methylpropional, Citronellol, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Amyl Cinnamal; May Contain: Titanium Dioxide, Iron Oxides
Wet 'n' Wild is one of the few cosmetics companies around that prides itself on being extraordinarily cheap, although the prices have increased across the board since we last revisited this brand. But don't let its hokey name and pre-teen marketing tactics deter you, because there are some great options available, and the packaging has improved in almost every category. The best-performing products will seem like steals, while the less impressive to horrible products will quickly have you thinking, "you get what you pay for." It is not very often that a line offers such a procession of clear-cut winners and dismal losers, but once you know what to focus on, you won't get soaked by Wet 'n' Wild. This line is available in most major drugstores across the country, and, like most drugstore lines, does not offer testers. Interestingly, the selection of Wet 'n' Wild in Canadian drugstores tends to be better than what U.S. shoppers will find.
For more information about Wet 'n' Wild, visit www.wnwbeauty.com.